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Importance of project stakeholders management


Because stakeholder management is so important to
project success, the Project Management Institute
decided to create an entire knowledge area devoted to it
as part of the Fifth Edition of the PMBOK® Guide in 2012


The purpose of project stakeholder management is to
identify all people or organizations affected by a project,
to analyze stakeholder expectations, and to effectively
engage stakeholders


the process of identifying, analyzing, and engaging with project stakeholder management
individuals or groups who have an interest in a project to
ensure successful outcomes.


This involves managing their expectations,
communicating with them effectively, and building
positive relationships to minimize risks and maximize
support for the project.


Identifying everyone involved in the project or affected Identifying stakeholders:
by it, and determining the best ways to manage
relationships with them.

, Determining strategies to effectively engage Planning stakeholder management:
stakeholders project decisions and activities


Monitoring stakeholder relationships and adjusting plans Controlling stakeholder engagement:
and strategies for engaging stakeholders as needed


Communicating and working with project stakeholders to Managing stakeholder engagement:
satisfy their needs and expectations, resolving issues, and
fostering engagement in


generally include the project sponsor, project team, Internal project stakeholders
support staff, and internal customers for the project.
Other internal stakeholders include top management,
other functional managers, and other project managers
because organizations have limited resources


include the project's customers (if they are external to the External project stakeholders
organization), competitors, suppliers, and other external
groups that are potentially involved in the project or
affected by it, such as government officials and
concerned citizens


includes basic information on stakeholders: stakeholder register


◦ Identification information: The stakeholders' names,
positions, locations, roles in the project, and contact
information


◦ Assessment information: The stakeholders' major
requirements and expectations, potential influences, and
phases of the project in which stakeholders have the
most interest


◦ Stakeholder classification: Is the stakeholder internal or
external to the organization? Is the stakeholder a
supporter of the project or resistant to it?


After identifying key project stakeholders, you can use classifying stake holders / power/interest grid
different classification models to determine an approach
for managing stakeholder relationships


A _____ can be used to group stakeholders based on their
level of authority (power) and their level of concern
(interest) for project outcomes


Unaware of the project and its potential impacts on them Unaware:


Aware of the project yet resistant to change Resistant:

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