Test Bank – AI in Business: Creating Value Responsibly, 1st Release by Patrick J. Johanns

Test Bank - AI in Business: Creating Value Responsibly, 1st Release by
Patrick J. Johanns, Chaffee, Rees Ulmer | ISBN 9781264859740

Chap 01 2026 Release AI
1) A tech company wants to develop a new application that can convert handwritten notes into
digital text for better organization and searchability. Which AI technique is most appropriate
for this task?
1) ______
A) Neural Networks
B) Machine Learning
C) Generative AI
D) Statistical Analysis

Question Details
Accessibility : Screen Reader/Keyboard/CC
Bloom's : Applying
Business Competency : Knowledge Application
Difficulty : Medium
Gradable : automatic
Learning Objective : 01-01 Describe types of artificial intelligence (AI) and their relevance in busi
Source : Scribe
Topic : Types of Artificial Intelligence
Source : Chapter 01 Test Bank > TB MC Qu. 1-1 A tech company wants to develop...


2) Select all correct cases where machine learning could be applied to solve business problems.
Select all that apply.
2) ______
A) recommendation systems
B) fraud detection
C) customer segmentation
D) manual data entry

Question Details
Accessibility : Screen Reader/Keyboard/CC
Bloom's : Applying
Business Competency : Knowledge Application
Difficulty : Medium
Gradable : automatic
Learning Objective : 01-01 Describe types of artificial intelligence (AI) and their relevance in busi
Source : Scribe
Topic : Types of Artificial Intelligence
Source : Chapter 01 Test Bank > TB CATA Qu. 1-2 Select all correct cases where machine...




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,3) During the deployment of a neural network for market trend analysis, a company notices
inconsistencies in predictions. What is the most likely cause of these inconsistencies?
3) ______
A) Improper adjustment of weights during training
B) Insufficient training data
C) Lack of diverse input data
D) Overfitting of the model

Question Details
Accessibility : Screen Reader/Keyboard/CC
Bloom's : Analyzing
Business Competency : Analyze
Difficulty : Hard
Gradable : automatic
Learning Objective : 01-01 Describe types of artificial intelligence (AI) and their relevance in busi
Source : Scribe
Topic : Types of Artificial Intelligence
Source : Chapter 01 Test Bank > TB MC Qu. 1-3 During the deployment of a neural...


4) A financial services company wants to enhance the accuracy of its fraud detection system by
analyzing transaction patterns and identifying anomalies. What AI technique should they
implement to achieve this goal?
4) ______
A) Neural Networks
B) Machine Learning
C) Generative AI
D) Descriptive Analytics

Question Details
Accessibility : Screen Reader/Keyboard/CC
Bloom's : Applying
Business Competency : Knowledge Application
Difficulty : Medium
Gradable : automatic
Learning Objective : 01-01 Describe types of artificial intelligence (AI) and their relevance in busi
Source : Scribe
Topic : Types of Artificial Intelligence
Source : Chapter 01 Test Bank > TB MC Qu. 1-4 A financial services company wants to...




2

,5) Identify all correct descriptions of neural networks. Select all that apply.
5) ______
A) neural networks recognize patterns by mimicking the human brain
B) neural networks consist of layers of neurons with weighted connections
C) neural networks use backpropagation to adjust weights and improve performance
D) neural networks are primarily used for text processing only

Question Details
Accessibility : Screen Reader/Keyboard/CC
Bloom's : Remembering
Business Competency : Reflective
Difficulty : Easy
Gradable : automatic
Learning Objective : 01-01 Describe types of artificial intelligence (AI) and their relevance in busi
Source : Scribe
Topic : Types of Artificial Intelligence
Source : Chapter 01 Test Bank > TB CATA Qu. 1-5 Identify all correct descriptions of neural...


6) Which of the following best describes how generative AI creates content?
6) ______
A) by randomly generating words or images
B) by using pre-written content
C) by processing input, activating the model, and delivering output
D) by copying content from the internet

Question Details
Accessibility : Screen Reader/Keyboard/CC
Bloom's : Understanding
Business Competency : Reflective
Difficulty : Easy
Gradable : automatic
Learning Objective : 01-01 Describe types of artificial intelligence (AI) and their relevance in busi
Source : Scribe
Topic : Types of Artificial Intelligence
Source : Chapter 01 Test Bank > TB MC Qu. 1-6 Which of the following best describes...




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, 7) What is the main difference between machine learning and traditional programming?
7) ______
A) machine learning requires no data input
B) machine learning uses statistical techniques to learn from data
C) traditional programming is a subset of AI
D) traditional programming improves over time automatically

Question Details
Accessibility : Screen Reader/Keyboard/CC
Bloom's : Understanding
Business Competency : Reflective
Difficulty : Easy
Gradable : automatic
Learning Objective : 01-01 Describe types of artificial intelligence (AI) and their relevance in busi
Source : Scribe
Topic : Types of Artificial Intelligence
Source : Chapter 01 Test Bank > TB MC Qu. 1-7 What is the main difference between...


8) How does Airbnb use machine learning to improve its service?
8) ______
A) by recognizing patterns in handwritten notes for better organization
B) by analyzing customer purchasing patterns to optimize inventory management
C) by predictively assessing booking patterns to flag and block high-risk reservations
D) by generating new recipes based on available ingredients and user preferences

Question Details
Accessibility : Screen Reader/Keyboard/CC
Bloom's : Applying
Business Competency : Knowledge Application
Difficulty : Medium
Gradable : automatic
Learning Objective : 01-01 Describe types of artificial intelligence (AI) and their relevance in busi
Source : Scribe
Topic : Types of Artificial Intelligence
Source : Chapter 01 Test Bank > TB MC Qu. 1-8 How does Airbnb use machine learning...




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