TAILED ANSWER EXPLANATIONS | A+ STUDY RESOURCE |BRAND
One of the dimensions used by the bothersomeness technique for ranking and sorting prob-
lems according to their severity or importance is the _____.
A. cost of resolving the problem
B. frequency of the problem
C. time required to resolve the problem
D. complexity of the problem
Answer
B
Well-known business writer, Gary Hamel, has described _____ as "the most important busi-
ness issue of our time."
A. product distribution
B. the creation of radical innovation
C. advertising and marketing of services
D. product line extensions
Answer
B. The creation of radical innovation
1
,Which of the following statements is true of the importance of new products?
A. The failure rate for new products is estimated to be around 90 percent.
B. The new products process is exceedingly difficult.
C. Radical innovation is detrimental to the survival of a firm.
D. All the individuals involved in the creation of a new product generally belong to the same
department.
Answer
B. The new produts process is excceedingly difficult
Which of the following is a reason for product failure in a firm?
A. Resorting to radical innovation with the new products process
B. Avoiding the use of the ready—fire—aim approach in the product development process
C. Chasing a moving target
D. Paying too much attention to customer needs
Answer
C. Chasing a moving target
2
,With reference to the new products process, a firm adopts the ready—fire—aim approach
when it:
A. lacks senior management support.
B. does not pay enough attention to quality.
C. chases a moving target.
D. does not do the required homework before beginning development.
Answer
D. Does not do the required homework before beginning development
According to the latest Comparative Performance Assessment Study (CPAS), in comparison
to the Rest, Best companies are:
A. more likely to use tradeoff analysis.
B. less likely to rely on portfolio analysis for product selection.
C. more likely to employ informal processes for selecting which concepts to develop.
D. less likely to rely on online communities for information gathering.
Answer
A. More likely to use tradeoff analysis
3
, Which of the following firms will have the most effective worldwide new product programs?
A. Firms that have implemented total quality management
B. Firms that use quality circles
C. Firms that follow a global innovation culture
D. Firms that are leaders in their respective industries
Answer
C. Firms that follow a global innovation culture
Firms with a global innovation culture:
A. have a disadvantage in implementing global launches.
B. are unwary of the differences in customer needs and preferences.
C. can better manage the R&D tasks associated with the new products process.
D. are only open to domestic markets.
Answer
C. Can better manage the R&D tasks associated with the new products process
Rules of thumb that firms have found that work for them can be referred to as:
4
One of the dimensions used by the bothersomeness technique for ranking and sorting prob-
lems according to their severity or importance is the _____.
A. cost of resolving the problem
B. frequency of the problem
C. time required to resolve the problem
D. complexity of the problem
Answer
B
Well-known business writer, Gary Hamel, has described _____ as "the most important busi-
ness issue of our time."
A. product distribution
B. the creation of radical innovation
C. advertising and marketing of services
D. product line extensions
Answer
B. The creation of radical innovation
1
,Which of the following statements is true of the importance of new products?
A. The failure rate for new products is estimated to be around 90 percent.
B. The new products process is exceedingly difficult.
C. Radical innovation is detrimental to the survival of a firm.
D. All the individuals involved in the creation of a new product generally belong to the same
department.
Answer
B. The new produts process is excceedingly difficult
Which of the following is a reason for product failure in a firm?
A. Resorting to radical innovation with the new products process
B. Avoiding the use of the ready—fire—aim approach in the product development process
C. Chasing a moving target
D. Paying too much attention to customer needs
Answer
C. Chasing a moving target
2
,With reference to the new products process, a firm adopts the ready—fire—aim approach
when it:
A. lacks senior management support.
B. does not pay enough attention to quality.
C. chases a moving target.
D. does not do the required homework before beginning development.
Answer
D. Does not do the required homework before beginning development
According to the latest Comparative Performance Assessment Study (CPAS), in comparison
to the Rest, Best companies are:
A. more likely to use tradeoff analysis.
B. less likely to rely on portfolio analysis for product selection.
C. more likely to employ informal processes for selecting which concepts to develop.
D. less likely to rely on online communities for information gathering.
Answer
A. More likely to use tradeoff analysis
3
, Which of the following firms will have the most effective worldwide new product programs?
A. Firms that have implemented total quality management
B. Firms that use quality circles
C. Firms that follow a global innovation culture
D. Firms that are leaders in their respective industries
Answer
C. Firms that follow a global innovation culture
Firms with a global innovation culture:
A. have a disadvantage in implementing global launches.
B. are unwary of the differences in customer needs and preferences.
C. can better manage the R&D tasks associated with the new products process.
D. are only open to domestic markets.
Answer
C. Can better manage the R&D tasks associated with the new products process
Rules of thumb that firms have found that work for them can be referred to as:
4
