APR 241 EXAM 3 VERIFIED STUDY GUIDE
Correct
Incorrect
1 of 105
Definition
Laid out fundamentals of public relations (accuracy, authenticity,
interest), represented the Pennsylvania Railroad, deeply associated
with the Public Informatiomn Model
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Belle Moskowitz Edward R. Murrow
Betsy Plank Ivy Lee
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2 of 105
,Definition
passing of information and recommendations from person to person;
should be credible, respectful, social, measurable, repeatable
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sales promotion personal selling
search advertising word-of-mouth promotion
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3 of 105
Definition
moral principles that govern a person's behavior or the conducting of
an activity.
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Policies Morals
Ethics Laws
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, 4 of 105
Definition
Done through status conferral, occurs when authority is given to
organizations through mass media and prestige such as being
published in Time Magazine or a major newspaper
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Integrity Objectivity
Advocacy Legitimacy
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5 of 105
Definition
marketing strategy that starts with higher prices for early adopters of
unique products and services and then lowers prices later to sell to a
broader base of consumers when competitors enter the market
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Market penetration Market skimming
, Market segmentation Pitching
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6 of 105
Definition
Listed in the PRSA Code of Ethics; the promotion of a cause, idea, or
policy; the opposite of agitation. (ex. pink ribbons for breast cancer
awareness)
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Marketing Legitimacy
Advocacy Recruitment
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7 of 105
Definition
Another father of PR who organized "Torches of Freedom," flash mob,
used research to persuade the country into eating heavier breakfasts,
and took a more intuitive approach to PR often using publicity stunts
Correct
Incorrect
1 of 105
Definition
Laid out fundamentals of public relations (accuracy, authenticity,
interest), represented the Pennsylvania Railroad, deeply associated
with the Public Informatiomn Model
Give this one a try later!
Belle Moskowitz Edward R. Murrow
Betsy Plank Ivy Lee
Don't know?
2 of 105
,Definition
passing of information and recommendations from person to person;
should be credible, respectful, social, measurable, repeatable
Give this one a try later!
sales promotion personal selling
search advertising word-of-mouth promotion
Don't know?
3 of 105
Definition
moral principles that govern a person's behavior or the conducting of
an activity.
Give this one a try later!
Policies Morals
Ethics Laws
Don't know?
, 4 of 105
Definition
Done through status conferral, occurs when authority is given to
organizations through mass media and prestige such as being
published in Time Magazine or a major newspaper
Give this one a try later!
Integrity Objectivity
Advocacy Legitimacy
Don't know?
5 of 105
Definition
marketing strategy that starts with higher prices for early adopters of
unique products and services and then lowers prices later to sell to a
broader base of consumers when competitors enter the market
Give this one a try later!
Market penetration Market skimming
, Market segmentation Pitching
Don't know?
6 of 105
Definition
Listed in the PRSA Code of Ethics; the promotion of a cause, idea, or
policy; the opposite of agitation. (ex. pink ribbons for breast cancer
awareness)
Give this one a try later!
Marketing Legitimacy
Advocacy Recruitment
Don't know?
7 of 105
Definition
Another father of PR who organized "Torches of Freedom," flash mob,
used research to persuade the country into eating heavier breakfasts,
and took a more intuitive approach to PR often using publicity stunts
