MARK 3000 GRANTHAM UGA 2026 TEST
QUESTIONS AND ANSWERS SURE A+
✔✔brand repositioning - ✔✔a strategy in which marketers change a brand's focus to
target new markets or realign the brand's core emphasis with changing market
preferences
✔✔primary package - ✔✔the packaging the consumer uses, such as the toothpaste
tube, from which he or she typically seeks convenience in terms of storage, use, and
consumption
✔✔secondary package - ✔✔the wrapper or exterior carton that contains the primary
package and provides the UPC label used by retail scanners; can contain additional
product information that may not be available on the primary package
✔✔sustainable packaging - ✔✔product packaging that is ecologically responsible
✔✔**the product developing process - ✔✔step 1: idea generation
step 2: concept testing
step 3: product development
Step 4: market testing
Step 5: product launch
step 6: evaluation of results
✔✔innovation - ✔✔the process by which ideas are transformed into new products and
services that will help firms grow
✔✔diffusion of innovation - ✔✔the process by which the use of an innovation, whether a
product or a service, spreads throughout a market group over time and over various
categories of adopters
, ✔✔pinoeers - ✔✔new product introductions that establish a completely new market or
radically change both the rules of competition and consumer preferences in a market,
also called breakthroughs
✔✔first movers - ✔✔product pioneers that are the first to create a market or product
category, making them readily recognizable to consumers and thus establishing a
commanding and early market share lead
✔✔innovators - ✔✔those buyers who want to be the first to have the new product or
service
✔✔early adopters - ✔✔the second group of consumers in the diffusion of innovation
model, after innovators, to use a product or service innovation; generally don't like to
take as much risk as innovators but instead wait and purchase the product after careful
review
✔✔early majority - ✔✔A group of consumers in the diffusion of innovation model that
represents approximately 34 percent of the population; members don't like to take much
risk and therefore tend to wait until bugs are worked out of a particular product or
service; few new products and services can be profitable until this large group buys
them.
✔✔late majority - ✔✔the last group of buyers to enter a new product market; when they
do, the product has achieved its full market potential
✔✔laggards - ✔✔consumers who like to avoid change and rely on traditional products
until they are no longer available
✔✔reverse engineering - ✔✔involves taking apart a competitor's product, analyzing it,
and creating an improved product that does not infringe on the competitor's patents, if
any exist
✔✔lead users - ✔✔innovative product users who modify existing products according to
their own ideas to suit their specific needs
✔✔concept - ✔✔brief written description of a product or service; its technology, working
principles, and forms; and what customer needs it would satisfy
✔✔concept testing - ✔✔the process in which a concept statement that describes a
product or a service is presented to potential buyers or users to obtain their reactions
✔✔product development - ✔✔Also called product design; entails a process of balancing
various engineering, manufacturing, marketing, and economic considerations to develop
a product's form and features or a service's features.
QUESTIONS AND ANSWERS SURE A+
✔✔brand repositioning - ✔✔a strategy in which marketers change a brand's focus to
target new markets or realign the brand's core emphasis with changing market
preferences
✔✔primary package - ✔✔the packaging the consumer uses, such as the toothpaste
tube, from which he or she typically seeks convenience in terms of storage, use, and
consumption
✔✔secondary package - ✔✔the wrapper or exterior carton that contains the primary
package and provides the UPC label used by retail scanners; can contain additional
product information that may not be available on the primary package
✔✔sustainable packaging - ✔✔product packaging that is ecologically responsible
✔✔**the product developing process - ✔✔step 1: idea generation
step 2: concept testing
step 3: product development
Step 4: market testing
Step 5: product launch
step 6: evaluation of results
✔✔innovation - ✔✔the process by which ideas are transformed into new products and
services that will help firms grow
✔✔diffusion of innovation - ✔✔the process by which the use of an innovation, whether a
product or a service, spreads throughout a market group over time and over various
categories of adopters
, ✔✔pinoeers - ✔✔new product introductions that establish a completely new market or
radically change both the rules of competition and consumer preferences in a market,
also called breakthroughs
✔✔first movers - ✔✔product pioneers that are the first to create a market or product
category, making them readily recognizable to consumers and thus establishing a
commanding and early market share lead
✔✔innovators - ✔✔those buyers who want to be the first to have the new product or
service
✔✔early adopters - ✔✔the second group of consumers in the diffusion of innovation
model, after innovators, to use a product or service innovation; generally don't like to
take as much risk as innovators but instead wait and purchase the product after careful
review
✔✔early majority - ✔✔A group of consumers in the diffusion of innovation model that
represents approximately 34 percent of the population; members don't like to take much
risk and therefore tend to wait until bugs are worked out of a particular product or
service; few new products and services can be profitable until this large group buys
them.
✔✔late majority - ✔✔the last group of buyers to enter a new product market; when they
do, the product has achieved its full market potential
✔✔laggards - ✔✔consumers who like to avoid change and rely on traditional products
until they are no longer available
✔✔reverse engineering - ✔✔involves taking apart a competitor's product, analyzing it,
and creating an improved product that does not infringe on the competitor's patents, if
any exist
✔✔lead users - ✔✔innovative product users who modify existing products according to
their own ideas to suit their specific needs
✔✔concept - ✔✔brief written description of a product or service; its technology, working
principles, and forms; and what customer needs it would satisfy
✔✔concept testing - ✔✔the process in which a concept statement that describes a
product or a service is presented to potential buyers or users to obtain their reactions
✔✔product development - ✔✔Also called product design; entails a process of balancing
various engineering, manufacturing, marketing, and economic considerations to develop
a product's form and features or a service's features.
