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Samenvatting Hoofdstuk 12: Maatschappelijke bedenkingen marketing | UH | 2025/26

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Dit zijn samenvattingsnotities voor Hoofdstuk 12 van Marketing en Strategie aan Universiteit Hasselt, gericht op maatschappelijke kritiek op marketing. Het hoofdstuk behandelt de invloed van marketing op consumenten (misleidende praktijken, geplande veroudering), op de samenleving (materialisme, cultuurvervuiling) en op concurrenten (oneerlijke praktijken). De notities bevatten ook een overzicht van rechten van aanbieders en kopers, en moderne benaderingen als duurzame marketing en maatschappelijk verantwoorde marketing. Ideaal ter voorbereiding op toetsen, want het legt complexe ethische thema's helder uit met praktische voorbeelden.

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Hoofdstuk 12
Invloed van marketing op individuele
consument
Maatschappelijke bedenkingen tegen Invloed van marketing op de
marketing samenleving
Invloed van marketing op andere
bedrijven
Hoge prijzen
Invloed van marketing op individuele Misleidende praktijken
consument Agressieve praktijken
Ondeugend of onveilige praktijken
Geplande veroudering
Schijnbehoefte of te veel materialisme
Invloed van marketing op samenleving Te weinig openbare voorzieningen
Cultuurvervuilingen
Overname van concurrenten
Marktetingpraktijken die toetreding
Problemen van de invloed van marketing op tot markt belemmeren
andere bedrijven Oneerlijke concurrentie
Acquisitie
Andere firma's benadelen of
vernietigen
Rechten van aanbieder houden van Oudsher in Recht om elk product in alle maten en
uitvoeringen aan te bieden
Niet schadelijk of onveilig
voor gezondheid
Wel schadelijk of onveilig
voor gezondheid -->
Voorgeschreen
waarschuwing en
veiligheidsmaatregeling
Recht om product te vragen wat hij wil

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Institution: Universiteit Hasselt (UHasselt)
Study: Handelswetenschappen
Course: Marketing en Strategie (03003535)

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Uploaded on: July 8, 2026
Number of pages: 2
Written in: 2024/2025
Type: SUMMARY

Subjects

ethiek marketing
marketing en strategie
consumentenrechten
duurzame marketing
marketing kritiek
misleidende praktijken
maatschappelijk veran
maatschappelijke bedenkingen marketing
universiteit hasselt

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Samenvatting Hoofdstuk 12: Maatschappelijke bedenkingen marketing | UH | 2025/26

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