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Assignment Intrinsic and Extrinsic Motivation Cognitive Psychology | CMD | HvA | 2020/21

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Essay written for the course Cognitive Psychology at the University of Amsterdam. This paper addresses the differences between intrinsic and extrinsic motivation using Ryan & Deci's Self-Determination Theory and Daniel Pink's theory. It also explains how motivation can be applied to UX design, with practical examples such as Duolingo, Forest, McDonald's Learning System and Studio Henk. Ideal for Cognitive Psychology, CMD, UX Design and Interaction Design students. Topics Cognitive Psychology Intrinsic Motivation Extrinsic Motivation Self-Determination Theory UX Design User Experience Gamification Behaviour Design CMD HvA ------------------------------------------------------ Essay written for the Cognitive Psychology course at the Amsterdam University of Applied Sciences. This document explains the differences between intrinsic and extrinsic motivation using Self-Determination Theory (Ryan & Deci) and Daniel Pink's motivation framework. It also demonstrates how motivational principles can be applied in UX design through real-world examples such as Duolingo, Forest, McDonald's Learning System, and Studio Henk. Ideal for students in Cognitive Psychology, UX Design, Interaction Design, and CMD.

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Assignment | Cognitive Psychology



Intrinsic and
Extrinsic
Motivation


Gabriele and Naomi

, Motivation
Motivation is energy for action; an internal process that keeps all individuals living.
In other words, motivation is a drive or need, and a desire for change, either in the
self or the environment. Motives direct our behaviour in many different ways as well
as the inner-energy encourages us to keep moving forward (Batterbee, 2020).

Two types of motivations, in the motivation model are classified as intrinsic and
extrinsic motivations. Intrinsically motivated behaviors are engaged in primarily for
the satisfaction and pleasure derived from performing them, whereas extrinsically
motivated behaviors focus on performance, outcome, and efficiency.

Hence, motivation can be defined as two basic types: extrinsic — everything that
exists in the world, and intrinsic — what comes from the inner-self; the individual.




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Uploaded on
July 8, 2026
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Written in
2020/2021
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Grade
7-8

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