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Persuasion Principles Samenvatting Ontwerponderzoek | CMD | HvA | 2019/20

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Uitgebreide samenvatting van 17 persuasive design methods die binnen UX- en Interaction Design worden toegepast. Het document behandelt per methode de theorie, het doel en een praktisch voorbeeld met screenshots. Onderwerpen zoals Scarcity, Loss Aversion, Peak-End Rule, Humor Effect, Curiosity, Authority en Commitment & Consistency komen aan bod. Ideaal als naslagwerk of ter voorbereiding op tentamens en UX-projecten binnen de CMD-opleiding. ---------------------------------------------------- Comprehensive study notes covering 17 persuasive design methods used in UX and Interaction Design. Each method includes a short explanation, its purpose, and practical examples with screenshots. Topics include Scarcity, Loss Aversion, Peak-End Rule, Humor Effect, Curiosity, Authority, and Commitment & Consistency. A useful reference for CMD students preparing for exams or design projects.

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1. Sequencing: 2. Scarcity:
We are more likely to take action when complex activi- We find value in something that has limited availability
ties are broken down into smaller tasks or promoted as being scarce.

Doel: Doel:
overtuigen en aandacht trekken met deze methode kunnen we angst oproepen bij de
Door een taak in stappen te delen lijkt het taak eenvoud- gebruiker om zo te overtuigen en meten actie te nemen.
iger voor de gebruiker. Zo kunne we ze overtuigen zijn
ze meer bereid het taak te doen. Met kleinere stappen Voorbeeld:
blijf ook de andacht van de gebruiker.

Voorbeeld:

, 3. Peak-End Rule: 4. Need for cetainty:
We judge our past experiences almost entirely by their We crave certainty and are more likely to take action if
peaks (pleasant or unpleasant) and how they ended specific infformation is available

Doel: Doel:
To make user rememeber the experience and trigger with this methode you can persuade the user to make a
them to come back to experience it again when its decision or grab their attention because its something
pleasant memory that they know they need.

Voorbeeld: Voorbeeld:
Surprises in between the experience
Humor in between or at the end.

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Uploaded on
July 8, 2026
Number of pages
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Written in
2019/2020
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SUMMARY

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