MRKT 441 UNL EXAM 1 QUESTIONS WITH
CORRECT ANSWERS
URL - ANSWER Uniform Resource Locator
Web Browser - ANSWER Explorer, Chrome, Firefox, Safari etc.
TLS - ANSWER Transport Layer Security
IP address - ANSWER Internet Protocol address; a code made up of numbers
separated by three dots that identifies a particular computer on the Internet.
client-side programming language - ANSWER HTML, JavaScript, CSS. Static
Server-side programming language - ANSWER PHP, Java, Python, C++, Ruby on
Rails. Dynamic.
AIDA - ANSWER Awareness, Interest, Desire, Action
Awareness - ANSWER Customer learns about the business and its offerings
Interest - ANSWER Customer becomes interested in said offering
Desire - ANSWER Customer becomes desirous of purchasing something from
the business
Action - ANSWER Customer takes action to make a purchase
Websites help create customers by: - ANSWER Generating TRAFFIC, Driving
CONVERSIONS, and Maximizing REVENUE
Traffic - ANSWER Direct. Unpaid or Paid referral. Unpaid search traffic. Paid
search traffic.
Conversion - ANSWER Purchase. Lead. Engagement. Account Creation. Click-
through. Revenue (per conversion)
Paid Referral Traffic - ANSWER Banner, text, video ads and affiliates
Unpaid Referral Traffic - ANSWER Email, Facebook, Backlinks.
CORRECT ANSWERS
URL - ANSWER Uniform Resource Locator
Web Browser - ANSWER Explorer, Chrome, Firefox, Safari etc.
TLS - ANSWER Transport Layer Security
IP address - ANSWER Internet Protocol address; a code made up of numbers
separated by three dots that identifies a particular computer on the Internet.
client-side programming language - ANSWER HTML, JavaScript, CSS. Static
Server-side programming language - ANSWER PHP, Java, Python, C++, Ruby on
Rails. Dynamic.
AIDA - ANSWER Awareness, Interest, Desire, Action
Awareness - ANSWER Customer learns about the business and its offerings
Interest - ANSWER Customer becomes interested in said offering
Desire - ANSWER Customer becomes desirous of purchasing something from
the business
Action - ANSWER Customer takes action to make a purchase
Websites help create customers by: - ANSWER Generating TRAFFIC, Driving
CONVERSIONS, and Maximizing REVENUE
Traffic - ANSWER Direct. Unpaid or Paid referral. Unpaid search traffic. Paid
search traffic.
Conversion - ANSWER Purchase. Lead. Engagement. Account Creation. Click-
through. Revenue (per conversion)
Paid Referral Traffic - ANSWER Banner, text, video ads and affiliates
Unpaid Referral Traffic - ANSWER Email, Facebook, Backlinks.
