1
Change Management
Student Name
University
Course
Professor Name
Date
, 2
Change Management
Organizations today frequently struggle to implement effective, long-term changes.
Businesses always seek to adjust and adapt their operations to changing conditions in an
increasingly complex and shifting commercial environment (Errida & Lotfi, 2021). According to
Stouten et al. (2018), sophisticated technology, a changing workforce, competitive threats, and
globalization are just a few drivers that motivate companies and their employees to participate in
and execute change strategies. Managing change is a challenging and risky endeavor for
organizations. Many businesses struggle with organizational transformation programs and fail to
achieve the desired results. Errida and Lotfi (2021) claim that, according to several
investigations, most organizational change programs fail, with an approximate failure rate of
sixty-seventy percent. A high failure rate generates ongoing concern and interest in the elements
that might reduce failure and promote organizational change effectiveness (Errida & Lotfi,
2021). Thus, the paper addresses internal and external forces' impact on an organization's culture,
workforce, and management, investigates barriers to change, and explores change management
models.
External Forces
External forces are changes in an organization's general and business environment.
According to Mews (2019), a firm may encounter a variety of external influences, including
demographic, social, political, technological, and economic forces. A shifting workforce may
need a culture change within the firm. Avon, for example, founded and expanded its business on
door-to-door cosmetics selling, with stay-at-home wives and mothers serving as their key front-
line employees (Mews, 2019). The company had to change directions and discover new ways to
advertise its commodities in front of the customers as more women entered the workforce in nine
, 3
to five employment. Additionally, emerging societal trends might put corporations under
pressure to make adjustments. Consumers are becoming increasingly ecologically concerned,
prompting fast food companies to switch from plastic to paper containers (Mews, 2019). When
considering political forces, government constraints frequently push organizations to transform.
For instance, companies must react to changes in the minimum pay for employees or policies and
laws regulating competitive balance in business.
Whether new technology is introduced, industry-wide companies must evolve to accept
emerging innovations or face the repercussions. Bright and Cortes (2019) contend that
information technologies and digital media fueled by the Internet and utilized by sharing-
economy businesses like Airbnb and Uber have decentralized and enhanced competition in
various industries, including taxi services, real estate rentals, and hospitality. Companies in all
industries must employ the Internet, social networks, and software applications in R&D,
management, marketing, sales, and finance departments. Companies should adapt to new
technologies and implement changes to handle and exploit big data in these functional areas.
In general, economic and environmental influences include characteristics of the
economy, such as currency fluctuations and wages, employment numbers, and associated
variables, such as inflation, downturns, and other harmful and positive disruptions (Bright &
Cortes, 2019). Economic forces, defined as the growth of an interconnected global economy
characterized by free trade, money flows, connectivity, and cheaper foreign labor markets,
underpin the dynamics in the broad world economic context (Bright & Cortes, 2019). This
dimension continues to provide possibilities and challenges to businesses operating locally and
worldwide.
Internal Forces
Change Management
Student Name
University
Course
Professor Name
Date
, 2
Change Management
Organizations today frequently struggle to implement effective, long-term changes.
Businesses always seek to adjust and adapt their operations to changing conditions in an
increasingly complex and shifting commercial environment (Errida & Lotfi, 2021). According to
Stouten et al. (2018), sophisticated technology, a changing workforce, competitive threats, and
globalization are just a few drivers that motivate companies and their employees to participate in
and execute change strategies. Managing change is a challenging and risky endeavor for
organizations. Many businesses struggle with organizational transformation programs and fail to
achieve the desired results. Errida and Lotfi (2021) claim that, according to several
investigations, most organizational change programs fail, with an approximate failure rate of
sixty-seventy percent. A high failure rate generates ongoing concern and interest in the elements
that might reduce failure and promote organizational change effectiveness (Errida & Lotfi,
2021). Thus, the paper addresses internal and external forces' impact on an organization's culture,
workforce, and management, investigates barriers to change, and explores change management
models.
External Forces
External forces are changes in an organization's general and business environment.
According to Mews (2019), a firm may encounter a variety of external influences, including
demographic, social, political, technological, and economic forces. A shifting workforce may
need a culture change within the firm. Avon, for example, founded and expanded its business on
door-to-door cosmetics selling, with stay-at-home wives and mothers serving as their key front-
line employees (Mews, 2019). The company had to change directions and discover new ways to
advertise its commodities in front of the customers as more women entered the workforce in nine
, 3
to five employment. Additionally, emerging societal trends might put corporations under
pressure to make adjustments. Consumers are becoming increasingly ecologically concerned,
prompting fast food companies to switch from plastic to paper containers (Mews, 2019). When
considering political forces, government constraints frequently push organizations to transform.
For instance, companies must react to changes in the minimum pay for employees or policies and
laws regulating competitive balance in business.
Whether new technology is introduced, industry-wide companies must evolve to accept
emerging innovations or face the repercussions. Bright and Cortes (2019) contend that
information technologies and digital media fueled by the Internet and utilized by sharing-
economy businesses like Airbnb and Uber have decentralized and enhanced competition in
various industries, including taxi services, real estate rentals, and hospitality. Companies in all
industries must employ the Internet, social networks, and software applications in R&D,
management, marketing, sales, and finance departments. Companies should adapt to new
technologies and implement changes to handle and exploit big data in these functional areas.
In general, economic and environmental influences include characteristics of the
economy, such as currency fluctuations and wages, employment numbers, and associated
variables, such as inflation, downturns, and other harmful and positive disruptions (Bright &
Cortes, 2019). Economic forces, defined as the growth of an interconnected global economy
characterized by free trade, money flows, connectivity, and cheaper foreign labor markets,
underpin the dynamics in the broad world economic context (Bright & Cortes, 2019). This
dimension continues to provide possibilities and challenges to businesses operating locally and
worldwide.
Internal Forces
