BUAD 332 Exam 1 Questions and Answers with Verified Solutions |
Latest 2026 Update
Q: important information to gather (7)
Answer:
1. User behavior and sequence
2. characteristics of the situation (e.g., who was involved, roles played, physical
environment,
etc.
3. particular aspects of the product that played a key role
4. User problems or frustrations
5. emotion
6. outcomes of product use
7. time expended
Q: pros of observation (3)
Answer:
1. Record what "actually happened" without any bias or memory
filters
2. Avoids problems of measuring attitudes or motivations
3. Technology can facilitate detailed data gathering
,BUAD 332 Exam 1 Questions and Answers with Verified Solutions |
Latest 2026 Update
Q: cons of observation (2)
Answer:
1. Attitudes and motivations cannot be determined
2. Some behavior cannot be observed because it is unethical or illegal
Q: survey research methods and examples
Answer:
Methods
Telephone, mail, face-to-face, electronic
1. Relies heavily on scaled/categorized responses (closed-end)
2. Some may be open ended questions may be included
EX: include demographic data, satisfaction judgments, product use and intentions,
attitudes
Q: are the most commonly used method of collecting primary data for marketers
Answer:
surveys
,BUAD 332 Exam 1 Questions and Answers with Verified Solutions |
Latest 2026 Update
Q: pros of surveys (3)
Answer:
1. Versatile
2. Quick data gathering and analysis
3. Accuracy of data
Q: cons of surveys (4)
Answer:
1. Survey construction and quality highly variable - requires expertise
2. Implementation time can be lengthy (esp. mail)
3. Sampling must be scientific
4. May yield a great deal of data, but little knowledge
, BUAD 332 Exam 1 Questions and Answers with Verified Solutions |
Latest 2026 Update
Q: experimental research
Answer:
Used to understand causal relationships between marketing mix
variables (e.g., products, ads, packaging, promotions) and consumer responses (e.g.,
purchase,
intentions, preference)
Q: _____ groups are compared to each other and/or to control groups
Answer:
experimental
Q: field experiments
Answer:
tested in natural environments, e.g., in homes, grocery stores, town-to-
town
Latest 2026 Update
Q: important information to gather (7)
Answer:
1. User behavior and sequence
2. characteristics of the situation (e.g., who was involved, roles played, physical
environment,
etc.
3. particular aspects of the product that played a key role
4. User problems or frustrations
5. emotion
6. outcomes of product use
7. time expended
Q: pros of observation (3)
Answer:
1. Record what "actually happened" without any bias or memory
filters
2. Avoids problems of measuring attitudes or motivations
3. Technology can facilitate detailed data gathering
,BUAD 332 Exam 1 Questions and Answers with Verified Solutions |
Latest 2026 Update
Q: cons of observation (2)
Answer:
1. Attitudes and motivations cannot be determined
2. Some behavior cannot be observed because it is unethical or illegal
Q: survey research methods and examples
Answer:
Methods
Telephone, mail, face-to-face, electronic
1. Relies heavily on scaled/categorized responses (closed-end)
2. Some may be open ended questions may be included
EX: include demographic data, satisfaction judgments, product use and intentions,
attitudes
Q: are the most commonly used method of collecting primary data for marketers
Answer:
surveys
,BUAD 332 Exam 1 Questions and Answers with Verified Solutions |
Latest 2026 Update
Q: pros of surveys (3)
Answer:
1. Versatile
2. Quick data gathering and analysis
3. Accuracy of data
Q: cons of surveys (4)
Answer:
1. Survey construction and quality highly variable - requires expertise
2. Implementation time can be lengthy (esp. mail)
3. Sampling must be scientific
4. May yield a great deal of data, but little knowledge
, BUAD 332 Exam 1 Questions and Answers with Verified Solutions |
Latest 2026 Update
Q: experimental research
Answer:
Used to understand causal relationships between marketing mix
variables (e.g., products, ads, packaging, promotions) and consumer responses (e.g.,
purchase,
intentions, preference)
Q: _____ groups are compared to each other and/or to control groups
Answer:
experimental
Q: field experiments
Answer:
tested in natural environments, e.g., in homes, grocery stores, town-to-
town
