mgt 103 1-10 Exam Questions and Answers
with Verified Solutions | Latest Updated 2026
what're the steps of marketing? 1) Figure out consumers/target audience
2) Research their needs
3) Create product ideas
4) Design a marketing program using the 4
P's
5) Deliver products to consumers
What're the diff components in a 1) Question Marks
BCG matrix? - Low share of high growth market
2) stars
- high share of high growth market
3) Cash cows
- high share of a low growth market
4) dogs
- low share of a low growth market
Environmental forces affect the organization, suppliers, customers
_______,
_______, and ________
What is a person's ethical beahvior Social culture and norms, Business culture
at and
work influenced by? industry practices, Corporate culture and
expectations
What are the three concepts of Societal, Stakeholder, and Profit
social responsibility? responsibility
, What are the 5 stages of purchase 1) Problem Recognition
decision? 2) Information Search
3) Alternative Evaluation
4) Purchase Decision
5) Postpurchase behavior
What are sociocultural influences? - Personal influence
- Reference groups
- Family
- Social class
- Culture and subculture
How is organizational buying/B2B fewer customers, larger purchases,
buying different from consuemr technical
buying? products, and multiple decision makers.
Consumer buying typically involves an
individual
making a quick decision through an
informal
process for smaller purchases, whereas
organizational buying involves multiple
decision
makers following a formal and detailed
evaluation
process for large purchases.
What are the leading countries for US
imports and exports? China
Germany
Japan
Netherlands
France
with Verified Solutions | Latest Updated 2026
what're the steps of marketing? 1) Figure out consumers/target audience
2) Research their needs
3) Create product ideas
4) Design a marketing program using the 4
P's
5) Deliver products to consumers
What're the diff components in a 1) Question Marks
BCG matrix? - Low share of high growth market
2) stars
- high share of high growth market
3) Cash cows
- high share of a low growth market
4) dogs
- low share of a low growth market
Environmental forces affect the organization, suppliers, customers
_______,
_______, and ________
What is a person's ethical beahvior Social culture and norms, Business culture
at and
work influenced by? industry practices, Corporate culture and
expectations
What are the three concepts of Societal, Stakeholder, and Profit
social responsibility? responsibility
, What are the 5 stages of purchase 1) Problem Recognition
decision? 2) Information Search
3) Alternative Evaluation
4) Purchase Decision
5) Postpurchase behavior
What are sociocultural influences? - Personal influence
- Reference groups
- Family
- Social class
- Culture and subculture
How is organizational buying/B2B fewer customers, larger purchases,
buying different from consuemr technical
buying? products, and multiple decision makers.
Consumer buying typically involves an
individual
making a quick decision through an
informal
process for smaller purchases, whereas
organizational buying involves multiple
decision
makers following a formal and detailed
evaluation
process for large purchases.
What are the leading countries for US
imports and exports? China
Germany
Japan
Netherlands
France
