1|Page
APMP Foundation-Level Certification EXAM, QUESTIONS
WITH ACCURATE ANSWERS | MULTIPLE CHOICES
|!!|100% Verified solutions | Latest!!
When considering the elements needed for an initial price-to-win
analysis, which is the least likely to be included?
a. Company balance sheet
b. Previous profit margins
c. Competitors' likely prices
d. Customer's estimated budget
Company balance sheet
Visual consistency breeds ________________ in your target audience
a. Trust
b. Flexibility
c. Value
d. Differentiation
Trust
Which guideline for organizing the proposal outline overrides all other
document organization guidelines?
,2|Page
a. Follow the organization of customer documents
b. Organize by importance of benefits and advantages
c. Group similar ideas together
d. Follow the organization requested by the customer
Follow the organization requested by the customer
When is the best time to write your executive summary?
a. After the proposal is substantially completed
b. After the strategy is developed but before kickoff meeting
c. After the kickoff meeting, but before reviews
d. After deciding to bid on a contract
After the strategy is developed but before the kickoff meeting
For many organizations, what is the biggest challenge that is often
overlooked in successfully designing and implementing an end-to-end
business development process?
a. Determining the best practices that should be considered for
incorporation
b. Defining roles and responsibilities for all personnel involved
c. Selecting the outputs the process should generate
d. Developing a change management plan to encourage acceptance and
adoption
,3|Page
Developing a change management plan to encourage acceptance and
adoption
Which of the following is not a good reason for selecting a company as
a teaming partner?
a. They will work well with the customer and other teammates
b. They will increase our win probability
c. They will neutralize our firm's weaknesses
d. They have worked with competitors successfully in the past
They have worked with competitors successfully in the past
Which of the following is the most powerful to use in a theme
statement?
a. Feature
b. Unique feature and potential advantage
c. Benefit
d. Unique feature and quantified benefit
Unique feature and quantified benefit
Should you include pricing in your executive summary?
, 4|Page
a. Yes, always include pricing
b. No, never include pricing
c. Yes, as value proposition, unless prohibited
d. No, unless requested by the client
Yes, as value proposition, unless prohibited
Which is not an element of customer focus?
a. Presenting benefits before features
b. Naming the customer more often than your organization in the
executive summary
c. Beginning the executive summary with your organization's vision
d. Restating the customer's needs in the solution presentation
Beginning the executive summary with your organization's vision
What is the best way to develop a customer-focused content plan
within a short timeframe?
a. Use as much boilerplate material as you possibly can
b. Identify the customer's key questions/requirements and develop a
content plan for only these
c. Abandon content planning, there is not enough time
APMP Foundation-Level Certification EXAM, QUESTIONS
WITH ACCURATE ANSWERS | MULTIPLE CHOICES
|!!|100% Verified solutions | Latest!!
When considering the elements needed for an initial price-to-win
analysis, which is the least likely to be included?
a. Company balance sheet
b. Previous profit margins
c. Competitors' likely prices
d. Customer's estimated budget
Company balance sheet
Visual consistency breeds ________________ in your target audience
a. Trust
b. Flexibility
c. Value
d. Differentiation
Trust
Which guideline for organizing the proposal outline overrides all other
document organization guidelines?
,2|Page
a. Follow the organization of customer documents
b. Organize by importance of benefits and advantages
c. Group similar ideas together
d. Follow the organization requested by the customer
Follow the organization requested by the customer
When is the best time to write your executive summary?
a. After the proposal is substantially completed
b. After the strategy is developed but before kickoff meeting
c. After the kickoff meeting, but before reviews
d. After deciding to bid on a contract
After the strategy is developed but before the kickoff meeting
For many organizations, what is the biggest challenge that is often
overlooked in successfully designing and implementing an end-to-end
business development process?
a. Determining the best practices that should be considered for
incorporation
b. Defining roles and responsibilities for all personnel involved
c. Selecting the outputs the process should generate
d. Developing a change management plan to encourage acceptance and
adoption
,3|Page
Developing a change management plan to encourage acceptance and
adoption
Which of the following is not a good reason for selecting a company as
a teaming partner?
a. They will work well with the customer and other teammates
b. They will increase our win probability
c. They will neutralize our firm's weaknesses
d. They have worked with competitors successfully in the past
They have worked with competitors successfully in the past
Which of the following is the most powerful to use in a theme
statement?
a. Feature
b. Unique feature and potential advantage
c. Benefit
d. Unique feature and quantified benefit
Unique feature and quantified benefit
Should you include pricing in your executive summary?
, 4|Page
a. Yes, always include pricing
b. No, never include pricing
c. Yes, as value proposition, unless prohibited
d. No, unless requested by the client
Yes, as value proposition, unless prohibited
Which is not an element of customer focus?
a. Presenting benefits before features
b. Naming the customer more often than your organization in the
executive summary
c. Beginning the executive summary with your organization's vision
d. Restating the customer's needs in the solution presentation
Beginning the executive summary with your organization's vision
What is the best way to develop a customer-focused content plan
within a short timeframe?
a. Use as much boilerplate material as you possibly can
b. Identify the customer's key questions/requirements and develop a
content plan for only these
c. Abandon content planning, there is not enough time
