SFL 358 Exam 1 Questions with 100% Correct
Answers
Classical Conditioning (Pavlov)
The organism learns to associate two stimuli
One produces a response that originally was only produced by the other
Classic example of dog/bell and salivation
MEDIA: Sex in advertising
Operant Conditioning Theory
People learn to perform behaviors that lead to desired consequences and learn not to perform
behaviors that lead to undesired consequences. MEDIA: Commercials
Cultivation Theory
idea that long-term immersion in a media environment leads to enculturation, into shared
beliefs about the world.
MEDIA: If you watch crime TV in bad neighborhood, this will affect you.
Excitation Transfer Theory
a theory suggesting that arousal produced in one situation can persist and intensify emotional
reactions occurring in later situations
MEDIA: News covers earthquake, then covers flu story. You will now be more affected by
flu story.
Information Processing theory
Observe model - cool people smoke
Encode - encode the behavior in memory
, Rehearse - you watch madmen repeatedly
CUE - You walk around in real life and you see a poster for madmen
Activation of script - It's now in your memory
Evaluate - you evaluate if smoking is cool or not cool
Behavior - you smoke or you dont smoke
MEDIA: Watching Madmen.
Uses and Gratifications Theory
an approach to understanding why and how people actively seek out specific media to satisfy
specific needs
MEDIA: I watch South Park because to identify with characters, be informed, and relieve
stress.
Perception facet
It first has to get noticed or at least register on some minimal level of our senses.
Synchrony
Way a baby learns
- The dance between child and caregiver.
Joint attention
Way a baby learns
- Infants learn best when parent and child learn same thing.
Repetition
Answers
Classical Conditioning (Pavlov)
The organism learns to associate two stimuli
One produces a response that originally was only produced by the other
Classic example of dog/bell and salivation
MEDIA: Sex in advertising
Operant Conditioning Theory
People learn to perform behaviors that lead to desired consequences and learn not to perform
behaviors that lead to undesired consequences. MEDIA: Commercials
Cultivation Theory
idea that long-term immersion in a media environment leads to enculturation, into shared
beliefs about the world.
MEDIA: If you watch crime TV in bad neighborhood, this will affect you.
Excitation Transfer Theory
a theory suggesting that arousal produced in one situation can persist and intensify emotional
reactions occurring in later situations
MEDIA: News covers earthquake, then covers flu story. You will now be more affected by
flu story.
Information Processing theory
Observe model - cool people smoke
Encode - encode the behavior in memory
, Rehearse - you watch madmen repeatedly
CUE - You walk around in real life and you see a poster for madmen
Activation of script - It's now in your memory
Evaluate - you evaluate if smoking is cool or not cool
Behavior - you smoke or you dont smoke
MEDIA: Watching Madmen.
Uses and Gratifications Theory
an approach to understanding why and how people actively seek out specific media to satisfy
specific needs
MEDIA: I watch South Park because to identify with characters, be informed, and relieve
stress.
Perception facet
It first has to get noticed or at least register on some minimal level of our senses.
Synchrony
Way a baby learns
- The dance between child and caregiver.
Joint attention
Way a baby learns
- Infants learn best when parent and child learn same thing.
Repetition
