SMPS CPSM REVIEW TEST ALL QUESTIONS AND
ANSWERS SET A+
✔✔Merit-Driven Market - ✔✔Market in which firms are selected for a job based on their
expertise, and they negotiate a fee after being chosen
✔✔Earned Advertising - ✔✔Publicity that your firm earns by having a great story or
entertaining feature.
✔✔Owned Advertising - ✔✔Advertisements produced and published by your firm and
put up on your own website/blog.
✔✔Institutional/Image Advertisements - ✔✔Advertisements designed solely to enhance
the name recognition or reputation of a firm without focusing on a specific service
✔✔Service Advertisements - ✔✔Highly focused advertisements in which a product or
service is described as selling context to a clearly defined audience
✔✔Tombstone Advertisements - ✔✔Simple, straightforward announcements that are
used to announce significant events.
✔✔Broadcast Advertisements - ✔✔Advertisements placed on radio and television
✔✔Pay-to-Play Advertising - ✔✔Advertisements that your firm pays a platform to host.
✔✔Trade Show - ✔✔An exhibition for companies serving a specific industry to
showcase and demonstrate their products and services.
✔✔Exhibit Hall - ✔✔Area in a hotel or conference center where exhibits are located
✔✔Special Events - ✔✔Memorable events put on by a firm that leave a lasting
impression on attendees.
, ✔✔Corporate Entertainment Strategies - ✔✔Entertainment hosted by your firm with the
goal of building a relationship with clients
✔✔Consultant - ✔✔Experienced professional who provides expert knowledge for a fee.
✔✔Scope of Work - ✔✔The document that describes the project in terms recognized by
both the client and the A/E/C professional
✔✔Deliverable - ✔✔The consultant's output or contribution
✔✔Single-Source Selection - ✔✔A method of choosing a consultant used when one
consultant who clearly stands out with the special skills required for the project.
✔✔Query Letter - ✔✔A mini-proposal for a newsletter or journal article sent to the
publication's editor
✔✔8 - ✔✔Trade show recall drops after _____ weeks
✔✔Trademark - ✔✔A word, name, or symbol used to identify goods and distinguish
them from others.
✔✔Service Mark - ✔✔A word, name, or symbol used to identify services and distinguish
them from others.
✔✔Federal - ✔✔Service marks to trademarks should be registered at the
____________ level.
✔✔Marketing Plan - ✔✔Document defining a firm's market prospects, key market
characteristics, and budget/resource allocation. The outcome of this document should
reflect a positive impression of the firm, through shared strategies and tactics to ensure
successful direction
✔✔Business Development Plan - ✔✔Written goals, techniques, and responsibilities
aimed at gaining new clients, penetrating new markets and gaining greater market
share in an existing market.
✔✔Bargaining Power of Buyers
Bargaining Power of Suppliers
Threat of New Competitors
Threat of Substitute Products or Services
Rivalry Among Existing Competitors - ✔✔Elements of Porter's Five Forces Model
✔✔Economic
ANSWERS SET A+
✔✔Merit-Driven Market - ✔✔Market in which firms are selected for a job based on their
expertise, and they negotiate a fee after being chosen
✔✔Earned Advertising - ✔✔Publicity that your firm earns by having a great story or
entertaining feature.
✔✔Owned Advertising - ✔✔Advertisements produced and published by your firm and
put up on your own website/blog.
✔✔Institutional/Image Advertisements - ✔✔Advertisements designed solely to enhance
the name recognition or reputation of a firm without focusing on a specific service
✔✔Service Advertisements - ✔✔Highly focused advertisements in which a product or
service is described as selling context to a clearly defined audience
✔✔Tombstone Advertisements - ✔✔Simple, straightforward announcements that are
used to announce significant events.
✔✔Broadcast Advertisements - ✔✔Advertisements placed on radio and television
✔✔Pay-to-Play Advertising - ✔✔Advertisements that your firm pays a platform to host.
✔✔Trade Show - ✔✔An exhibition for companies serving a specific industry to
showcase and demonstrate their products and services.
✔✔Exhibit Hall - ✔✔Area in a hotel or conference center where exhibits are located
✔✔Special Events - ✔✔Memorable events put on by a firm that leave a lasting
impression on attendees.
, ✔✔Corporate Entertainment Strategies - ✔✔Entertainment hosted by your firm with the
goal of building a relationship with clients
✔✔Consultant - ✔✔Experienced professional who provides expert knowledge for a fee.
✔✔Scope of Work - ✔✔The document that describes the project in terms recognized by
both the client and the A/E/C professional
✔✔Deliverable - ✔✔The consultant's output or contribution
✔✔Single-Source Selection - ✔✔A method of choosing a consultant used when one
consultant who clearly stands out with the special skills required for the project.
✔✔Query Letter - ✔✔A mini-proposal for a newsletter or journal article sent to the
publication's editor
✔✔8 - ✔✔Trade show recall drops after _____ weeks
✔✔Trademark - ✔✔A word, name, or symbol used to identify goods and distinguish
them from others.
✔✔Service Mark - ✔✔A word, name, or symbol used to identify services and distinguish
them from others.
✔✔Federal - ✔✔Service marks to trademarks should be registered at the
____________ level.
✔✔Marketing Plan - ✔✔Document defining a firm's market prospects, key market
characteristics, and budget/resource allocation. The outcome of this document should
reflect a positive impression of the firm, through shared strategies and tactics to ensure
successful direction
✔✔Business Development Plan - ✔✔Written goals, techniques, and responsibilities
aimed at gaining new clients, penetrating new markets and gaining greater market
share in an existing market.
✔✔Bargaining Power of Buyers
Bargaining Power of Suppliers
Threat of New Competitors
Threat of Substitute Products or Services
Rivalry Among Existing Competitors - ✔✔Elements of Porter's Five Forces Model
✔✔Economic
