MGT 6311 Digital Marketing Exam 1 Questions
with Correct Answers
Marketing
Creation and satisfaction of demand for a product or service.
Digital Marketing
Utilizing the internet and other digital channels to drive demand for products and services
Strategy
Set of ideas that outline how a product or brand will meet its objectives
Tactic
A specific action or method that contributes to achieving a goal.
Components of GOST strategy
Goals
Objectives
Strategies
Tactics
What are the Five Cs?
Customers
Company
Collaborators
Competitors
Context
,Customers (5 Cs)
Potential buyers with wants and needs that the company aims to fulfill with its offerings
Business vs. non-business buyers
Company (5 Cs)
The org or business unit providing certain goods or services
Look internally at messaging, positioning, etc.
SWOT
Strength, Weakness, Opportunities, Threats
Competitors (5 Cs)
Orgs that offer products or services that aim to fulfill the same wants/needs of the same
customers as the company's offering
Collaborators (5 Cs)
External business entities that work with the company to create value for customers
Context (5 Cs)
The environment in which the company operates and its associated elements
What does PESTEL stand for?
Political
Economic
Sociocultural
Technological
,Ecological
Legal
What are the steps of a customer marketing model?
Awareness
Interest & Engagement
Acquisition
Customer Segmentation
Customer Retention
Support & Advocacy
Awareness
Creating an identification moment in the customer's mind
Interest & Engagement
Informing the customer of your offerings and encouraging them to learn more
"Now that I know you exist, why should I care?"
Acquisition
Converting a prospect into a customer
Customer Segmentation
Differentiating between customer segments and marketing to them accordingly
Customer Retention
Focus on convincing an existing customer to purchase again
Support & Advocacy
, Satisfying customers to the point where they spread the word about offerings
Customer Personas
Semi-fictional depictions of the target audience
Demographic Profiling Components
Age
Gender
Marital Status
Education
Geographic Variables
State
Population
Climate
Psychographic Profile
Lifestyle
Values
Attitudes
Personality
Behavioral Variables
Usage Rate
Brand Loyalty
Benefit Sought
RFM
with Correct Answers
Marketing
Creation and satisfaction of demand for a product or service.
Digital Marketing
Utilizing the internet and other digital channels to drive demand for products and services
Strategy
Set of ideas that outline how a product or brand will meet its objectives
Tactic
A specific action or method that contributes to achieving a goal.
Components of GOST strategy
Goals
Objectives
Strategies
Tactics
What are the Five Cs?
Customers
Company
Collaborators
Competitors
Context
,Customers (5 Cs)
Potential buyers with wants and needs that the company aims to fulfill with its offerings
Business vs. non-business buyers
Company (5 Cs)
The org or business unit providing certain goods or services
Look internally at messaging, positioning, etc.
SWOT
Strength, Weakness, Opportunities, Threats
Competitors (5 Cs)
Orgs that offer products or services that aim to fulfill the same wants/needs of the same
customers as the company's offering
Collaborators (5 Cs)
External business entities that work with the company to create value for customers
Context (5 Cs)
The environment in which the company operates and its associated elements
What does PESTEL stand for?
Political
Economic
Sociocultural
Technological
,Ecological
Legal
What are the steps of a customer marketing model?
Awareness
Interest & Engagement
Acquisition
Customer Segmentation
Customer Retention
Support & Advocacy
Awareness
Creating an identification moment in the customer's mind
Interest & Engagement
Informing the customer of your offerings and encouraging them to learn more
"Now that I know you exist, why should I care?"
Acquisition
Converting a prospect into a customer
Customer Segmentation
Differentiating between customer segments and marketing to them accordingly
Customer Retention
Focus on convincing an existing customer to purchase again
Support & Advocacy
, Satisfying customers to the point where they spread the word about offerings
Customer Personas
Semi-fictional depictions of the target audience
Demographic Profiling Components
Age
Gender
Marital Status
Education
Geographic Variables
State
Population
Climate
Psychographic Profile
Lifestyle
Values
Attitudes
Personality
Behavioral Variables
Usage Rate
Brand Loyalty
Benefit Sought
RFM
