Certification Exam (Latest
Updates) Questions & Answers 100%
Correct {Grade A}
The term 'Gates' in the PLC is defined as ... - correct answer ... decision points (go, no
go, Hold, Recycle)
QC checkpoints
Investment control checkpoints
*Facilitate screening - evaluating new product ideas to reduce them into a smaller set.
Y-Axis Key players on a product team (8) - correct answer 1. Product Manager
2. Product Mktg. Manager
3. Project Manager
4. Business Analyst
5. Dev Manager
6. QA MAnager
7. Customer Support Mgr.
,8. Sales Manager
In the context of the PLC, X/Y are defined as ... - correct answer X=time
Y=your focus
XY cell = details of your focus at that time
Y-Axis Knowledge Areas (5) - correct answer 1. Business
2. Market
3. Customer
4. Product
5. Organization
The Product Life Cycle (PLC) is defined as ... - correct answer ... a process that
manages the stages that products go through from development to withdrawal from
the market. It helps you take the right action at the right time. Integrates people, data,
processes, and business system
New Product Development + Commercialization
,Product Life Cycle Characteristics (3) - correct answer 1. Determines if each product
has a different life cycle
2. Determines revenue earned
3. Contributes to strategic marketing plan
Product Life Cycle Benefits (3) - correct answer 1. helps forecast and manage cash
flow
2. helps identify when a product needs support, redesign, reinvigorated, or withdrawn.
3. helps in new product development and planning
The Product Portfolio is defined as ... - correct answer ... a range of products a
company has in development or available for marketplace at one time
A Business Portfolio is defined as ... - correct answer ... a collection of businesses and
products that make up a company.
Portfolio Analysis is ... - correct answer ... a tool which helps mgmt. identify and
evaluate the various businesses which make up the company
, A Strategic Business Unit (SBU) is ... - correct answer ... a unit of the company that has
a separate mission and objectives and that can be planned independently from other
company businesses
New Product Development (NPD) - 1st half of PMF is ... - correct answer complete
process of bringing a new product to market. Includes first 4 steps - conceive, plan,
develop, qualify. For:
1. new product in new markets
2. new product in existing markets not previously targeted
3. enhance current product in existing product line.
*2 parallel paths = idea generation, product design, and detail engineering + market
research and analysis
NPD New Product Development Steps (4) - 1st half of PMF (4) - correct answer 1.
conceive
2. plan