WGU D099 SALES MANAGEMENT OA
ACTUAL EXAM WITH ACCURATE
QUESTIONS AND ANSWERS
(VERIFIED ANSWERS) | LATEST
(2026/2027) UPDATED VERSION |
100% GUARANTEED PASS
{JUST RELEASED}
1. Functional relationships - ANSWER ✓ Limited, ongoing relationships that
develop when a buyer continues to purchase a product from a seller out of
habit, as long as its needs are met
2. Modular structure - ANSWER ✓ Divides the business into small, tightly knit
strategic business units (SBUs), which focus on specific elements of the
organizational process
3. Value chain - ANSWER ✓ The process or activities by which a company adds
value to a product, including production, marketing, and the provision of
after-sales service
,4. Strategic business units (SBUs) - ANSWER ✓ A profit center that focuses on
product offering and market segment
5. Sustainable competitive advantage - ANSWER ✓ Company assets, attributes,
or abilities that are difficult to duplicate or exceed and provide a superior or
favorable long-term position over competitors
6. Factors that can help a business develop a sustainable competitive advantage -
ANSWER ✓ Customer loyalty, location, distribution and information systems
(Getting products at a cheap price and selling them at a reasonable price),
unique merchandise, vendor relations, customer service, and multiple source
advantage (being widely recognized by your strengths)
7. Business intelligence (BI) - ANSWER ✓ The use of data in an enterprise to
facilitate decision-making
8. Big data analytics - ANSWER ✓ Large, complex data sets that require non-
traditional data processing software to predict trends and forecasts
9. Four elements that make up ethical behavior within an organization -
ANSWER ✓ A written code of ethics and standards. Ethics training to
executives, managers, and employees. Availability of advice on ethical
situations (advice lines or ethics offices). A system for confidential reporting.
,10. Integrated marketing communications (IMC) - ANSWER ✓ The careful
coordination of all promotional activities—media advertising, sales
promotion, personal selling, and public relations, as well as direct marketing,
packaging, and other forms of promotion—to produce a consistent, unified
message that is customer focused
11. Marketing concept - ANSWER ✓ Identifying consumer needs and then
producing the goods or services that will satisfy those needs while making a
profit for the organization
12. Promotional techniques - ANSWER ✓ Advertising, sales promotion, and
publicity, or creating new sales channels or new products
13. Promotional mix - ANSWER ✓ The combination of advertising, personal
selling, sales promotion, and public relations used to promote a product
14. The main limitation of the AIDA model - ANSWER ✓ The model assumes
consumers are passive and marketers are active during most of the buying
process.
15. What is the main difference between the AIDA model of the buyer's journey
and the six steps model of the buying process? - ANSWER ✓ The AIDA model
assumes that the customer experience ends at the purchase while the six-step
process considers the after-purchase relationship with the customer.
, 16. Transactional selling - ANSWER ✓ Focuses on short-term, often single,
transactions.
17. Relationship selling - ANSWER ✓ Focused on long-term relationship building
to keep customers satisfied and consequently convince them to return and
make multiple purchases.
18. Adaptive selling - ANSWER ✓ Using social styles to customize a sales
approach to the specific customer
19. Social style matrix - ANSWER ✓ A model that categorizes people according to
personality traits and how they interact with others
20. Analyticals - ANSWER ✓ Focus on "how,"include facts, do not challenge
their facts, demonstrate results, mention guarantees and warranties, give
them time to decide, communicate the pros and cons, and provide history,
data, financial details. Low responsiveness and low assertiveness
21. Drivers - ANSWER ✓ Focus on "what," get to the point quickly, provide
options, use facts, focus on results, provide timelines, and make them feel in
control. Low responsiveness and high assertiveness
ACTUAL EXAM WITH ACCURATE
QUESTIONS AND ANSWERS
(VERIFIED ANSWERS) | LATEST
(2026/2027) UPDATED VERSION |
100% GUARANTEED PASS
{JUST RELEASED}
1. Functional relationships - ANSWER ✓ Limited, ongoing relationships that
develop when a buyer continues to purchase a product from a seller out of
habit, as long as its needs are met
2. Modular structure - ANSWER ✓ Divides the business into small, tightly knit
strategic business units (SBUs), which focus on specific elements of the
organizational process
3. Value chain - ANSWER ✓ The process or activities by which a company adds
value to a product, including production, marketing, and the provision of
after-sales service
,4. Strategic business units (SBUs) - ANSWER ✓ A profit center that focuses on
product offering and market segment
5. Sustainable competitive advantage - ANSWER ✓ Company assets, attributes,
or abilities that are difficult to duplicate or exceed and provide a superior or
favorable long-term position over competitors
6. Factors that can help a business develop a sustainable competitive advantage -
ANSWER ✓ Customer loyalty, location, distribution and information systems
(Getting products at a cheap price and selling them at a reasonable price),
unique merchandise, vendor relations, customer service, and multiple source
advantage (being widely recognized by your strengths)
7. Business intelligence (BI) - ANSWER ✓ The use of data in an enterprise to
facilitate decision-making
8. Big data analytics - ANSWER ✓ Large, complex data sets that require non-
traditional data processing software to predict trends and forecasts
9. Four elements that make up ethical behavior within an organization -
ANSWER ✓ A written code of ethics and standards. Ethics training to
executives, managers, and employees. Availability of advice on ethical
situations (advice lines or ethics offices). A system for confidential reporting.
,10. Integrated marketing communications (IMC) - ANSWER ✓ The careful
coordination of all promotional activities—media advertising, sales
promotion, personal selling, and public relations, as well as direct marketing,
packaging, and other forms of promotion—to produce a consistent, unified
message that is customer focused
11. Marketing concept - ANSWER ✓ Identifying consumer needs and then
producing the goods or services that will satisfy those needs while making a
profit for the organization
12. Promotional techniques - ANSWER ✓ Advertising, sales promotion, and
publicity, or creating new sales channels or new products
13. Promotional mix - ANSWER ✓ The combination of advertising, personal
selling, sales promotion, and public relations used to promote a product
14. The main limitation of the AIDA model - ANSWER ✓ The model assumes
consumers are passive and marketers are active during most of the buying
process.
15. What is the main difference between the AIDA model of the buyer's journey
and the six steps model of the buying process? - ANSWER ✓ The AIDA model
assumes that the customer experience ends at the purchase while the six-step
process considers the after-purchase relationship with the customer.
, 16. Transactional selling - ANSWER ✓ Focuses on short-term, often single,
transactions.
17. Relationship selling - ANSWER ✓ Focused on long-term relationship building
to keep customers satisfied and consequently convince them to return and
make multiple purchases.
18. Adaptive selling - ANSWER ✓ Using social styles to customize a sales
approach to the specific customer
19. Social style matrix - ANSWER ✓ A model that categorizes people according to
personality traits and how they interact with others
20. Analyticals - ANSWER ✓ Focus on "how,"include facts, do not challenge
their facts, demonstrate results, mention guarantees and warranties, give
them time to decide, communicate the pros and cons, and provide history,
data, financial details. Low responsiveness and low assertiveness
21. Drivers - ANSWER ✓ Focus on "what," get to the point quickly, provide
options, use facts, focus on results, provide timelines, and make them feel in
control. Low responsiveness and high assertiveness
