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Samenvatting Studiemateriaal Marketing en Strategie | Producten en Merken | Universiteit Hasselt | 2025/2026

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2024/2025 Written for academic year
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Universiteit Hasselt (UHasselt)
Course
Marketing en Strategie (03003535)
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Dit studiemateriaal behandelt Hoofdstuk 7 uit de cursus Marketing en Strategie aan Universiteit Hasselt, gericht op Handelswetenschappen. De kern topics zijn niveaus van producten (kernproduct, werkelijk product, uitgebreid product), productclassificaties, merkpositionering, merkeigenaarschap, en de productlevenscyclus. Dit document helpt je de belangrijkste concepten rond productmanagement en merkstrategie snel in te zien, wat ideaal is voor toetsenvoorbereiding en examentraining.

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Hoofdstuk 7
Kernproduct
Niveaus van producten Werkelijk product
Uitgebreid product
Convenience goods
Consumentenproducten Shopping goods
Specialty goods
Unsought goods
Grondstoffen en halffabricaten
Industriële producten Kapitaalgoederen
Hulpmaterialen en ondersteunende
diensten
Product- en dienstkwaliteit
Product - en dienstkenmerken Producteigenschappen
Stijl en ontwerp
Productlijn uitbreiden Line - stretching
Line - filling
Breedte
Aspecten van assortiment Diepte
Lengte
Consistentie
Ontastbaar
Onscheidbaar
Dienstenkenmerken Variabel
Vergankelijk
Geen eigendom

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Study
Handelswetenschappen
Uploaded on
July 7, 2026
Number of pages
3
Written in
2024/2025
Type
Summary
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Browse related subjects

Subjects

  • marketing en strategie
  • productmanagement
  • merkpositionering
  • productlevenscyclus
  • merkeigenaarschap
  • branding
  • differentiatie
  • dienstenmarketing
  • handelswetenschappen
  • universiteit hasselt

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