JMC 101 EXAM 1 QUESTIONS WITH VERIFIED
ANSWERS
cultural imperialism - Answers - the media is influencing our world
advertising - Answers - -advertising lowers cost of media
-the more people that watch the more expensive an AD is
concentration of ownership - Answers - media is owned by a small owner of
corporations
technology - Answers - -constantly changing and improving
-old media doesn't die, it adjusts
-internet is always changing
liable - Answers - someone has the right to sue if you use their name or plagiarize
without their permission
how many hours a day does the average person watch a video or tv - Answers - 5 hours
out of all advertising, what is most of the money spent on? - Answers - television
advertising
broadcast television - Answers - -certain guidelines
-no nudity
-language
public interest convenience and necessity clause - Answers - broadcast license
renewed every 8 years
What doesn't use public airways? - Answers - cable and satellite
Cord cutting - Answers - people who drop cable/satellite to cut the cost and starts
streaming from computer
who invented the TV? And when? - Answers - Philo Farmsworth in 1920
When did TV really take off? - Answers - 1950's
When did cable start? - Answers - 19980's-1990's
What happened to cable in 2009? - Answers - The government said broadcasters have
to be digital
, syndication - Answers - the sale or licensing of material for publication or broadcasting
by a number of television stations, periodicals, etc.
off network syndication - Answers - program was on tv with a network then sold to
another network to be shown for re-runs
first run syndication - Answers - shown on smaller stations
How does cable get to you? - Answers - -doesn't use affiliates
carriage fee - Answers - negotiated price that networks charge a cable provider for their
programming
Out of all cable options, how many channels do you use on average? - Answers - 17
What is the biggest MSO? - Answers - comcast
How are TV ratings determined? - Answers - by the number of people watching a show
divided the total number of tv households times 100
Who is Nielson? - Answers - best at TV rating determination
Which demographic do advertisers crave? - Answers - 18-49 year old demographic
What charges the most for advertising? - Answers - Sunday night football
time slot - Answers - your show is only showed at a specific time
time shifting - Answers - record a show and watch it when you want
binge watching - Answers - watching a show back to back
prime time - Answers - when broadcasters put their shows on TV to get the biggest
audience
What time is prime time? - Answers - 8-11
fringe time - Answers - before and after prime time. 7-8
What day of the week is the most watched night and which is second and least? -
Answers - Sunday is 1st. Monday is 2nd. Saturday is the worst
What day is advertising the biggest? - Answers - Thursday night
A lead in - Answers - the show that airs before your show matters
ANSWERS
cultural imperialism - Answers - the media is influencing our world
advertising - Answers - -advertising lowers cost of media
-the more people that watch the more expensive an AD is
concentration of ownership - Answers - media is owned by a small owner of
corporations
technology - Answers - -constantly changing and improving
-old media doesn't die, it adjusts
-internet is always changing
liable - Answers - someone has the right to sue if you use their name or plagiarize
without their permission
how many hours a day does the average person watch a video or tv - Answers - 5 hours
out of all advertising, what is most of the money spent on? - Answers - television
advertising
broadcast television - Answers - -certain guidelines
-no nudity
-language
public interest convenience and necessity clause - Answers - broadcast license
renewed every 8 years
What doesn't use public airways? - Answers - cable and satellite
Cord cutting - Answers - people who drop cable/satellite to cut the cost and starts
streaming from computer
who invented the TV? And when? - Answers - Philo Farmsworth in 1920
When did TV really take off? - Answers - 1950's
When did cable start? - Answers - 19980's-1990's
What happened to cable in 2009? - Answers - The government said broadcasters have
to be digital
, syndication - Answers - the sale or licensing of material for publication or broadcasting
by a number of television stations, periodicals, etc.
off network syndication - Answers - program was on tv with a network then sold to
another network to be shown for re-runs
first run syndication - Answers - shown on smaller stations
How does cable get to you? - Answers - -doesn't use affiliates
carriage fee - Answers - negotiated price that networks charge a cable provider for their
programming
Out of all cable options, how many channels do you use on average? - Answers - 17
What is the biggest MSO? - Answers - comcast
How are TV ratings determined? - Answers - by the number of people watching a show
divided the total number of tv households times 100
Who is Nielson? - Answers - best at TV rating determination
Which demographic do advertisers crave? - Answers - 18-49 year old demographic
What charges the most for advertising? - Answers - Sunday night football
time slot - Answers - your show is only showed at a specific time
time shifting - Answers - record a show and watch it when you want
binge watching - Answers - watching a show back to back
prime time - Answers - when broadcasters put their shows on TV to get the biggest
audience
What time is prime time? - Answers - 8-11
fringe time - Answers - before and after prime time. 7-8
What day of the week is the most watched night and which is second and least? -
Answers - Sunday is 1st. Monday is 2nd. Saturday is the worst
What day is advertising the biggest? - Answers - Thursday night
A lead in - Answers - the show that airs before your show matters
