CERTIFICATION EVALUATION COMPLETE
QUESTIONS WITH FULL SOLUTION
ALREADY PASSED
⩥ What are the key actions of Auxiliary Public Affairs?
Answer: Tell the Auxiliary story, act as persuaders and marketers,
develop relationships, enhance the Auxiliary brand, and cultivate strong
media relationships.
⩥ What can an active public affairs program encourage?
Answer: Attendance at PE classes, interest in vessel safety checks, boost
Coast Guard and Auxiliary image, build morale for both CG and
CGAux, and recruit new members.
⩥ Who conducts AUXPA efforts at various levels (flotilla, division, and
district)?
Answer: Public Affairs Officers (PAOs).
⩥ What is the web gateway to the world of PA?
Answer: www.auxpa.org.
⩥ What is the proactive approach to public affairs?
,Answer: 1. Actively disseminating messages through various
communication media.
2. Identify your audience.
3. Know your target media (prepare a contact list).
4. Write articles and promotional materials regularly.
5. Publish announcments in community calendars.
6. Set up displays and safey exhibits at special events.
7. Create public service announcements and video new releases.
8. Distribute posters, fliers, and flotilla newsletters.
⩥ What are the steps in the four-step public affairs process?
Answer: Planning, Execution, Analysis, Follow-up.
⩥ What guidance manuals are used for AUXPA?
Answer: USCG Auxiliary Public Affairs Guide and USCG External
Affairs Manual.
⩥ What are the AUXPA responsibilities of the flotilla commander?
Answer: Supervise the PA staff officer, rely on FSO-PA for guidance,
represent the unit as spokesperson, and identify public affairs
opportunities in various mission areas.
⩥ Do flotilla members have AUXPA responsibilities?
, Answer: Yes, public affairs is the responsibility of everyone in the
Auxiliary, because PA, as a function crosses all CG missions.
⩥ What channels can be employed to communicate with the public?
Answer: Commercial media, the Internet, church or community
bulletins, and local boating newsletters.
⩥ What types of print media are used internally?
Answer: Flotilla (Chicago Six Sentinel), division (Making Way) and
district (Currents) newsletters, Navigator magazine, and national e-mail
newsletters.
⩥ What is the role of the Auxiliary Public Affairs Specialist 3
(AUXPA3)?
Answer: To achieve competency in Auxiliary public affairs.
⩥ What is the significance of the AUXPA program?
Answer: It supports Coast Guard public affairs and outreach efforts.
⩥ What is the recommended action for AUXPA3 trainees?
Answer: Become familiar with and adhere to the guidelines and content
of the PQS.