HUBSPOT INBOUND MARKETING
UPDATED COMPLETE QUESTIONS AND
ANSWERS PREMIUM REVIEW SHEET
●● How does the full path attribution model calculate credit?
Answer: A. 22.5% of credit to the first interaction, the interaction that
created the contact, the interaction that created the deal, and to the
interaction that closed the deal. The final 10% is assigned to the
remaining interactions evenly.
●● Fill in the blank: Most tools require you have a confidence threshold
of ----, in order to declare a winner in an A/B test.
Answer: C. 95%
●● True or false? Segmentation is a process that helps you understand
your leads and customers better, and behavioral marketing is how you
categorize them based on the understanding you gain.
Answer: B. False
●● What is the difference between the buyer's journey and customer
journey?
Answer: A. The buyer's journey focuses on activities leading up to a
purchase, while the customer journey extends beyond a purchase
, ●● True or false? Artificial intelligence is technology that executes tasks
based on if-then statements.
Answer: B. False
●● How can you ensure your content drives action?
Answer: B. Include a CTA
●● How can you ensure your podcast content initiates action? Select all
that apply.
Answer: A. Include your CTA link in the show notes B. Shorten you
URL to keep CTAs concise C. Consider mid-roll CTAs
●● Fill in the blank. Behavioral marketing is the method by which
companies target auditerm-6ences based on their behavior, interests,
intentions, geolocation, and other metrics using _________, cookies,
search history, and other insights. A. Funnel reports B. Advertising C.
Web Analytics D. TikTok
Answer: C. Web Analytics
●● True or False? This is an example of a person in the decision stage of
their buyer's journey. // Dog-owner Dia is struggling to walk their dog in
their neighborhood. Their dog struggles with obedience and anxiety
when approaching new dogs. They're looking for a local dog trainer that
provides obedience training and can socialize their dog to overcome its
anxiety. Dia uses Yelp to compare local dog trainers.
UPDATED COMPLETE QUESTIONS AND
ANSWERS PREMIUM REVIEW SHEET
●● How does the full path attribution model calculate credit?
Answer: A. 22.5% of credit to the first interaction, the interaction that
created the contact, the interaction that created the deal, and to the
interaction that closed the deal. The final 10% is assigned to the
remaining interactions evenly.
●● Fill in the blank: Most tools require you have a confidence threshold
of ----, in order to declare a winner in an A/B test.
Answer: C. 95%
●● True or false? Segmentation is a process that helps you understand
your leads and customers better, and behavioral marketing is how you
categorize them based on the understanding you gain.
Answer: B. False
●● What is the difference between the buyer's journey and customer
journey?
Answer: A. The buyer's journey focuses on activities leading up to a
purchase, while the customer journey extends beyond a purchase
, ●● True or false? Artificial intelligence is technology that executes tasks
based on if-then statements.
Answer: B. False
●● How can you ensure your content drives action?
Answer: B. Include a CTA
●● How can you ensure your podcast content initiates action? Select all
that apply.
Answer: A. Include your CTA link in the show notes B. Shorten you
URL to keep CTAs concise C. Consider mid-roll CTAs
●● Fill in the blank. Behavioral marketing is the method by which
companies target auditerm-6ences based on their behavior, interests,
intentions, geolocation, and other metrics using _________, cookies,
search history, and other insights. A. Funnel reports B. Advertising C.
Web Analytics D. TikTok
Answer: C. Web Analytics
●● True or False? This is an example of a person in the decision stage of
their buyer's journey. // Dog-owner Dia is struggling to walk their dog in
their neighborhood. Their dog struggles with obedience and anxiety
when approaching new dogs. They're looking for a local dog trainer that
provides obedience training and can socialize their dog to overcome its
anxiety. Dia uses Yelp to compare local dog trainers.
