HUBSPOT INBOUND MARKETING
UPDATED ACTUAL QUESTIONS AND
CORRECT ANSWERS COMPLETE STUDY
GUIDE
●● You should conduct buyer persona interviews with all of the
following people EXCEPT:
Answer: Who to interview: customers, potential customers, and people
who considered our solution but went with competitor, people who
considered you but didn't go with any new solution
●● Why are chatbots a great tool for strategically using marketing
automation and AI?
Answer:
●● Cobbling together software parts that do not all use the same
database increases the risk of what?
Answer: incomplete data, more error, more work, messages being
misconstrued
●● Which of the following is NOT a way to strategically utilize
marketing automation and AI in your customer-facing processes
regarding cadence and content?
Answer: To utilize: consider cadence and content
, ●● True or False? You should have at least 3 buyer personas.
Answer: False
●● Why should you curate a buyer persona story?
Answer: humanizes your persona, making it easier for everyone in your
organization to think of them and remember their story when creating
content or speaking to leads and customers on the phone
●● True or false? It's appropriate to offer monetary incentives for buyer
persona interviews
Answer: True
●● True or False? You should have at least 3 buyer personas.
Answer: False
●● Buying insights reveal all of the following EXCEPT:
Answer: Reveal: priorities, what success looks like to them, what
barriers they need to overcome, how they evaluate options, attributes
they pay attention to when making a decision, which buyers are
receptive and which will ignore you, which aspects of your solution are
relevant, what attitudes prevent your buyers from considering your
solutions, what resources your buyers trust as they evaluate their
options, which buyers are involved in the decision and how much
influence they wield
UPDATED ACTUAL QUESTIONS AND
CORRECT ANSWERS COMPLETE STUDY
GUIDE
●● You should conduct buyer persona interviews with all of the
following people EXCEPT:
Answer: Who to interview: customers, potential customers, and people
who considered our solution but went with competitor, people who
considered you but didn't go with any new solution
●● Why are chatbots a great tool for strategically using marketing
automation and AI?
Answer:
●● Cobbling together software parts that do not all use the same
database increases the risk of what?
Answer: incomplete data, more error, more work, messages being
misconstrued
●● Which of the following is NOT a way to strategically utilize
marketing automation and AI in your customer-facing processes
regarding cadence and content?
Answer: To utilize: consider cadence and content
, ●● True or False? You should have at least 3 buyer personas.
Answer: False
●● Why should you curate a buyer persona story?
Answer: humanizes your persona, making it easier for everyone in your
organization to think of them and remember their story when creating
content or speaking to leads and customers on the phone
●● True or false? It's appropriate to offer monetary incentives for buyer
persona interviews
Answer: True
●● True or False? You should have at least 3 buyer personas.
Answer: False
●● Buying insights reveal all of the following EXCEPT:
Answer: Reveal: priorities, what success looks like to them, what
barriers they need to overcome, how they evaluate options, attributes
they pay attention to when making a decision, which buyers are
receptive and which will ignore you, which aspects of your solution are
relevant, what attitudes prevent your buyers from considering your
solutions, what resources your buyers trust as they evaluate their
options, which buyers are involved in the decision and how much
influence they wield
