HUBSPOT INBOUND MARKETING FINAL
PAPER FULL QUESTIONS AND CORRECT
ANSWERS REVIEW MATERIAL
●● Situational Example: You Are Tasked With Generating Twice The
Amount Of Qualified Leads Your Company Generated Last Quarter.
With Your Company's Bottom Line And Return On Investment In Mind,
What's The Most Strategic Avenue To Choose?
Answer: You could increase the chances of your current traffic choosing
to convert and move down your funnel. Over time, this has the potential
to drastically lower your cost to acquire a customer and positively
impact your return on investment.
●● What Is Another Commonly Used Term For Conversion
Optimization?
Answer: Conversion rate optimization
●● True Or False? A Call-To-Action Must Be A Button.
Answer: False
●● What Is The Definition Of A Buyer Persona?
Answer: A semi-fictional representation of your ideal customer based on
real data and some select educated speculation
, ●● What Is SCOPE?
Answer: Standardize, Contextualize, Optimize, Personalize, Empathize
●● Situational Example: You're Tasked With Improving The Conversion
Rate On Your Product And Services Page Over Time. You Think That
Changing The Page's Copy Will Positively Impact The Overall
Conversion Rate. What's An Example Of A Good Hypothesis For This
Optimization Experiment?
Answer: By changing this page's copy, the conversion rate will increase
because it frames our product and service page in a way that better
aligns with our buyer persona's needs
●● How Long Should You Let Your Conversion Optimization
Experiments Run (On Average)?
Answer: 4 weeks
●● What Are The Steps Of Conversion Optimization?
Answer: Define your objective, establish your baseline, form a
hypothesis, design your tests, and analyze your data.
●● What Is Conversion Optimization?
Answer: Conversion optimization is the process of testing hypotheses on
elements of your site with the ultimate goal of increasing the percentage
of visitors who take the desired action.
PAPER FULL QUESTIONS AND CORRECT
ANSWERS REVIEW MATERIAL
●● Situational Example: You Are Tasked With Generating Twice The
Amount Of Qualified Leads Your Company Generated Last Quarter.
With Your Company's Bottom Line And Return On Investment In Mind,
What's The Most Strategic Avenue To Choose?
Answer: You could increase the chances of your current traffic choosing
to convert and move down your funnel. Over time, this has the potential
to drastically lower your cost to acquire a customer and positively
impact your return on investment.
●● What Is Another Commonly Used Term For Conversion
Optimization?
Answer: Conversion rate optimization
●● True Or False? A Call-To-Action Must Be A Button.
Answer: False
●● What Is The Definition Of A Buyer Persona?
Answer: A semi-fictional representation of your ideal customer based on
real data and some select educated speculation
, ●● What Is SCOPE?
Answer: Standardize, Contextualize, Optimize, Personalize, Empathize
●● Situational Example: You're Tasked With Improving The Conversion
Rate On Your Product And Services Page Over Time. You Think That
Changing The Page's Copy Will Positively Impact The Overall
Conversion Rate. What's An Example Of A Good Hypothesis For This
Optimization Experiment?
Answer: By changing this page's copy, the conversion rate will increase
because it frames our product and service page in a way that better
aligns with our buyer persona's needs
●● How Long Should You Let Your Conversion Optimization
Experiments Run (On Average)?
Answer: 4 weeks
●● What Are The Steps Of Conversion Optimization?
Answer: Define your objective, establish your baseline, form a
hypothesis, design your tests, and analyze your data.
●● What Is Conversion Optimization?
Answer: Conversion optimization is the process of testing hypotheses on
elements of your site with the ultimate goal of increasing the percentage
of visitors who take the desired action.
