HUBSPOT INBOUND MARKETING EXAM
SCRIPT PREMIUM QUESTIONS AND
SOLUTIONS GRADED A+
●● How can you ensure your video content initiates actions?
Answer: Experiment with different types of CTAs like visual and verbal,
design your CTA to stand out, include a CTA to your website if content
is hosted on YouTube
●● Fill in the blank. Explicit segmentation is synonymous with ... ?
Answer: Causation
●● What is the difference between the buyer's journey and customer
journey?
Answer: The buyer's journey focuses on activities leading up to a
purchase whereas the customer journey extends beyond a purchase
●● Developing a content distribution goal begins with identifying the
purpose behind your distribution efforts. Which questions can help you
identify your purchase?
Answer: Why are you sharing this content?
What content are you sharing?
What are your expectations after sharing this content?
, ●● How can you balance multiple content distribution goals?
Answer: Identify your primary goal against any secondary goals
●● How can you develop an effective content distribution strategy?
Answer: Set a content distribution goal, identify your audiences
preferred channels, and run tests for new marketing channels
●● How can you refine your content distribution strategy?
Answer: Run tests for new marketing channels
●● What is an attribution model?
Answer: The rule, or set of rules, that determines how credit for sales
and conversions is assigned to touch points along conversion paths
●● Which distribution channel drives results fastest?
Answer: Google Ads
●● When is an appropriate time to conduct a buyer persona interview?
Answer: After the customer has completed the buyer cycle but before
they complete onboarding
●● How can you ensure your podcast content initiates action?
SCRIPT PREMIUM QUESTIONS AND
SOLUTIONS GRADED A+
●● How can you ensure your video content initiates actions?
Answer: Experiment with different types of CTAs like visual and verbal,
design your CTA to stand out, include a CTA to your website if content
is hosted on YouTube
●● Fill in the blank. Explicit segmentation is synonymous with ... ?
Answer: Causation
●● What is the difference between the buyer's journey and customer
journey?
Answer: The buyer's journey focuses on activities leading up to a
purchase whereas the customer journey extends beyond a purchase
●● Developing a content distribution goal begins with identifying the
purpose behind your distribution efforts. Which questions can help you
identify your purchase?
Answer: Why are you sharing this content?
What content are you sharing?
What are your expectations after sharing this content?
, ●● How can you balance multiple content distribution goals?
Answer: Identify your primary goal against any secondary goals
●● How can you develop an effective content distribution strategy?
Answer: Set a content distribution goal, identify your audiences
preferred channels, and run tests for new marketing channels
●● How can you refine your content distribution strategy?
Answer: Run tests for new marketing channels
●● What is an attribution model?
Answer: The rule, or set of rules, that determines how credit for sales
and conversions is assigned to touch points along conversion paths
●● Which distribution channel drives results fastest?
Answer: Google Ads
●● When is an appropriate time to conduct a buyer persona interview?
Answer: After the customer has completed the buyer cycle but before
they complete onboarding
●● How can you ensure your podcast content initiates action?
