HUBSPOT EMAIL MARKETING
CERTIFICATION EXAMS SET FEATURING
SOLVED QUESTIONS AND ACCURACY
CHECKED ANSWERS
●● Which of the following is NOT a category you should organize your
content audit by? (HubSpot Inbound Marketing)
Buyer's journey stage
Content length
Lifecycle Stage
Content title
Answer: Content length
●● True or false? Social media is a key driver for word-of-mouth
marketing.
Answer: true
●● Which of the following is NOT a benefit of having a social media
strategy?
Social media helps you expand your other marketing efforts.
,Social media helps you attract buyers.
Social media helps you send better emails.
Social media is a key driver for word-of-mouth marketing.
Answer: Social media helps you send better emails.
●● True or false? A buyer persona is as important as business objectives
when developing a social media strategy.
Answer: true
●● Which network has the longest life for a piece of content?
Facebook
LinkedIn
Snapchat
Pinterest
Answer: Pinterest
●● What is Snapchat's largest age demographic?
12 years to 24 years
18 years to 30 years
22 years to 35 years
,30 years to 50 years
Answer: 12 years to 24 years
●● What is social monitoring?
Having conversations with individuals talking about your industry,
brand, products, and services
Actively looking for mentions and conversations that pertain to your
brand, products, hashtags, and more
Tracking, analyzing, and responding to conversations across the internet
Participating in art, music, and government
Answer: Actively looking for mentions and conversations that pertain to
your brand, products, hashtags, and more
●● What is social engagement? (Version 1)
Having conversations with individuals talking about your industry,
brand, products, and services
Actively looking for mentions and conversations that pertain to your
brand, products, hashtags, and more
Tracking, analyzing, and responding to conversations across the internet
Participating in art, music, and government
Answer: Having conversations with individuals talking about your
industry, brand, products, and services
, ●● True or false? Social content is only used during the attract and
delight stages of the inbound methodology.
Answer: False
●● Fill in the blank: If you plan to do real-time marketing, you'll need to
use __________.
An influencer marketing agency
Paid advertising
Social listening
Animated .gifs
Answer: Social listening
●● Fill in the blank: Instagram stories are a great way to
_____________.
demonstrate complex concepts quickly and easily
directly message a customer to answer a question
deliver video podcasts
drive traffic and engagement
Answer: drive traffic and engagement
CERTIFICATION EXAMS SET FEATURING
SOLVED QUESTIONS AND ACCURACY
CHECKED ANSWERS
●● Which of the following is NOT a category you should organize your
content audit by? (HubSpot Inbound Marketing)
Buyer's journey stage
Content length
Lifecycle Stage
Content title
Answer: Content length
●● True or false? Social media is a key driver for word-of-mouth
marketing.
Answer: true
●● Which of the following is NOT a benefit of having a social media
strategy?
Social media helps you expand your other marketing efforts.
,Social media helps you attract buyers.
Social media helps you send better emails.
Social media is a key driver for word-of-mouth marketing.
Answer: Social media helps you send better emails.
●● True or false? A buyer persona is as important as business objectives
when developing a social media strategy.
Answer: true
●● Which network has the longest life for a piece of content?
Snapchat
Answer: Pinterest
●● What is Snapchat's largest age demographic?
12 years to 24 years
18 years to 30 years
22 years to 35 years
,30 years to 50 years
Answer: 12 years to 24 years
●● What is social monitoring?
Having conversations with individuals talking about your industry,
brand, products, and services
Actively looking for mentions and conversations that pertain to your
brand, products, hashtags, and more
Tracking, analyzing, and responding to conversations across the internet
Participating in art, music, and government
Answer: Actively looking for mentions and conversations that pertain to
your brand, products, hashtags, and more
●● What is social engagement? (Version 1)
Having conversations with individuals talking about your industry,
brand, products, and services
Actively looking for mentions and conversations that pertain to your
brand, products, hashtags, and more
Tracking, analyzing, and responding to conversations across the internet
Participating in art, music, and government
Answer: Having conversations with individuals talking about your
industry, brand, products, and services
, ●● True or false? Social content is only used during the attract and
delight stages of the inbound methodology.
Answer: False
●● Fill in the blank: If you plan to do real-time marketing, you'll need to
use __________.
An influencer marketing agency
Paid advertising
Social listening
Animated .gifs
Answer: Social listening
●● Fill in the blank: Instagram stories are a great way to
_____________.
demonstrate complex concepts quickly and easily
directly message a customer to answer a question
deliver video podcasts
drive traffic and engagement
Answer: drive traffic and engagement
