Instructor’s Manual
Fundamentals of Strategy
Fifth edition
Richard Whittington
Patrick Regnér
Duncan Angwin
Gerry Johnson
Kevan Scholes
For further instructor material
please visit:
go.pearson.com/uk/he/resources
ISBN: 978-1-292-35140-7
2021 Pearson Education Limited. All Rights Reserved.
Lecturers adopting the main text are permitted to download and photocopy the manual as required.
,PEARSON EDUCATION LIMITED
KAO Two
KAO Park
Harlow CM17 9NA
United Kingdom
Tel: +44 (0)1279 623623
Web: www.pearson.com/uk
------------------------------------------------
Third edition published 2015
Fourth edition published 2018
This edition published 2021
© 2021 Pearson Education Limited. All Rights Reserved.
The rights of Richard Whittington, Patrick Regnér Duncan Angwin, Gerry Johnson and
Kevan Scholes to be identified as authors of this work have been asserted by them in
accordance with the Copyright, Designs and Patents Act 1988.
Pearson Education is not responsible for the content of third-party internet sites.
ISBN 978-1-292-35140-7
All rights reserved. Permission is hereby given for the material in this publication to be
reproduced for OHP transparencies and student handouts, without express permission of the
Publishers, for educational purposes only. In all other cases, no part of this publication may
be reproduced, stored in a retrieval system, or transmitted in any form or by any means,
electronic, mechanical, photocopying, recording, or otherwise without either the prior
written permission of the Publishers or a licence permitting restricted copying in the United
Kingdom issued by the Copyright Licensing Agency Ltd, Barnard’s Inn, 86 Fetter Lane,
London EC4A 1EN. This book may not be lent, resold, hired out or otherwise disposed of
by way of trade in any form of binding or cover other than that in which it is published,
without the prior consent of the Publishers.
All trademarks used herein are the property of their respective owners. The use of any
trademark in this text does not vest in the author or publisher any trademark ownership rights
in such trademarks, nor does the use of such trademarks imply any affiliation with or
endorsement of this book by such owners.
Pearson Education is not responsible for the content of third-party internet sites.
2
© 2021 Pearson Education Limited. All Rights Reserved.
, Contents
1. Introduction 4
2. Using this manual 5
3. Planning your approach 5
4. Designing the teaching scheme 7
5. Fundamentals of strategy website 8
6. Workshops 9
Chapter 1 Introducing strategy 10
Chapter 2 Macro-environment analysis 16
Chapter 3 Industry and sector analysis 21
Chapter 4 Resources and capabilities analysis 31
Chapter 5 Stakeholders and culture 41
Chapter 6 Business strategy and models 46
Chapter 7 Corporate strategy 52
Chapter 8 Entrepreneurship and innovation 68
Chapter 9 Strategy in action 74
3
© 2021 Pearson Education Limited. All Rights Reserved.
, 1. Introduction
The fifth edition of Fundamentals of Strategy concentrates on the fundamental issues and
techniques of strategy. It is based on the twelfth edition of the market-leading Exploring Strategy
and therefore includes the latest concepts and illustrations. It differs from earlier editions of
Fundamentals in now having nine chapters rather than eight. This allows for more material on
the crucial and popular topics of Entrepreneurship and Innovation. We have kept the overall
format concise and suitable for shorter or less specialised courses.
Readers and instructors will benefit from the consistency between Exploring Strategy and
Fundamentals of Strategy: concepts are defined in the same way, illustrations and end-of- chapter
case examples are the same, and it is always possible for Fundamentals users to find more depth
on particular issues in the parent book. Users of Fundamentals can also draw on material
available from Exploring Strategy including:
• The accompanying website (http://go.pearson.com/uk/he/resources) that contains materials
for students and instructors that are added to and updated on a regular basis
• The MyStrategyExperience simulation
• Video case studies at the end of chapters (available on
http://go.pearson.com/uk/he/resources)
• There are the following additional resources:
For students:
• Revision aids (flashcards, key concepts and glossary (six languages))
• Audio summaries of chapters and important concepts
• Multi-choice questions, work assignments and grade book
• Help with case examples (weblinks and advice on analysing the cases).
For instructors:
• This Instructor’s Manual
• PowerPoint slides
• Details of workshops led by the authors which are held annually. These are practical days
concerned with how teachers might gain most advantage from the book and associated
materials. They also act as a forum in which to meet other strategy teachers
• An occasional authors’ newsletter with updates and news relevant to both the book and
teaching generally (contact if you wish to be put on the
mailing list)
4
© 2021 Pearson Education Limited. All Rights Reserved.
Fundamentals of Strategy
Fifth edition
Richard Whittington
Patrick Regnér
Duncan Angwin
Gerry Johnson
Kevan Scholes
For further instructor material
please visit:
go.pearson.com/uk/he/resources
ISBN: 978-1-292-35140-7
2021 Pearson Education Limited. All Rights Reserved.
Lecturers adopting the main text are permitted to download and photocopy the manual as required.
,PEARSON EDUCATION LIMITED
KAO Two
KAO Park
Harlow CM17 9NA
United Kingdom
Tel: +44 (0)1279 623623
Web: www.pearson.com/uk
------------------------------------------------
Third edition published 2015
Fourth edition published 2018
This edition published 2021
© 2021 Pearson Education Limited. All Rights Reserved.
The rights of Richard Whittington, Patrick Regnér Duncan Angwin, Gerry Johnson and
Kevan Scholes to be identified as authors of this work have been asserted by them in
accordance with the Copyright, Designs and Patents Act 1988.
Pearson Education is not responsible for the content of third-party internet sites.
ISBN 978-1-292-35140-7
All rights reserved. Permission is hereby given for the material in this publication to be
reproduced for OHP transparencies and student handouts, without express permission of the
Publishers, for educational purposes only. In all other cases, no part of this publication may
be reproduced, stored in a retrieval system, or transmitted in any form or by any means,
electronic, mechanical, photocopying, recording, or otherwise without either the prior
written permission of the Publishers or a licence permitting restricted copying in the United
Kingdom issued by the Copyright Licensing Agency Ltd, Barnard’s Inn, 86 Fetter Lane,
London EC4A 1EN. This book may not be lent, resold, hired out or otherwise disposed of
by way of trade in any form of binding or cover other than that in which it is published,
without the prior consent of the Publishers.
All trademarks used herein are the property of their respective owners. The use of any
trademark in this text does not vest in the author or publisher any trademark ownership rights
in such trademarks, nor does the use of such trademarks imply any affiliation with or
endorsement of this book by such owners.
Pearson Education is not responsible for the content of third-party internet sites.
2
© 2021 Pearson Education Limited. All Rights Reserved.
, Contents
1. Introduction 4
2. Using this manual 5
3. Planning your approach 5
4. Designing the teaching scheme 7
5. Fundamentals of strategy website 8
6. Workshops 9
Chapter 1 Introducing strategy 10
Chapter 2 Macro-environment analysis 16
Chapter 3 Industry and sector analysis 21
Chapter 4 Resources and capabilities analysis 31
Chapter 5 Stakeholders and culture 41
Chapter 6 Business strategy and models 46
Chapter 7 Corporate strategy 52
Chapter 8 Entrepreneurship and innovation 68
Chapter 9 Strategy in action 74
3
© 2021 Pearson Education Limited. All Rights Reserved.
, 1. Introduction
The fifth edition of Fundamentals of Strategy concentrates on the fundamental issues and
techniques of strategy. It is based on the twelfth edition of the market-leading Exploring Strategy
and therefore includes the latest concepts and illustrations. It differs from earlier editions of
Fundamentals in now having nine chapters rather than eight. This allows for more material on
the crucial and popular topics of Entrepreneurship and Innovation. We have kept the overall
format concise and suitable for shorter or less specialised courses.
Readers and instructors will benefit from the consistency between Exploring Strategy and
Fundamentals of Strategy: concepts are defined in the same way, illustrations and end-of- chapter
case examples are the same, and it is always possible for Fundamentals users to find more depth
on particular issues in the parent book. Users of Fundamentals can also draw on material
available from Exploring Strategy including:
• The accompanying website (http://go.pearson.com/uk/he/resources) that contains materials
for students and instructors that are added to and updated on a regular basis
• The MyStrategyExperience simulation
• Video case studies at the end of chapters (available on
http://go.pearson.com/uk/he/resources)
• There are the following additional resources:
For students:
• Revision aids (flashcards, key concepts and glossary (six languages))
• Audio summaries of chapters and important concepts
• Multi-choice questions, work assignments and grade book
• Help with case examples (weblinks and advice on analysing the cases).
For instructors:
• This Instructor’s Manual
• PowerPoint slides
• Details of workshops led by the authors which are held annually. These are practical days
concerned with how teachers might gain most advantage from the book and associated
materials. They also act as a forum in which to meet other strategy teachers
• An occasional authors’ newsletter with updates and news relevant to both the book and
teaching generally (contact if you wish to be put on the
mailing list)
4
© 2021 Pearson Education Limited. All Rights Reserved.
