SPMT 370 Exam #1 Questions with CORRECT
Answers
Sports Marketing Official Definition
"All activities that are designed to meet (satisfy!) the wants and needs of sport consumers"
What is Sports Marketing
Creating sport products the consumer wants...promoting those products...and getting those
products to the consumer!
Segmenting
Examine people's (consumer's) wants and needs
Targeting and Positioning
Select the best way to meet those wants
Basic Marketing Philosophy
Achieve the organization's objectives BY... meeting and satisfying the wants and needs of the
consumer
What is Consumer Behavior?
The totality of consumers' decisions with respect to the acquisition, consumption and disposition
of goods, services, time, and ideas by human decision making units.
Offering
product, service, activity, experience, or idea offered by a marketing organization to consumers
, Sport fan
enthusiastic devotee of sports
Acquisition
The process by which a consumer comes to own an offering
Usage
The process by which a consumer uses an offering
Disposition
The process by which a consumer discards an offering
Secondary Ticket Marketplace
a resale marketplace between ticket purchasers and ticket resellers who have purchased tickets
for admission to events that were originally sold or issued by the sponsors or promoters of the
events. (seat geek)
Lacy Ticket Lady
- Vice president for ticketing at 12th man foundation
- Started at Kansas with people showing up at the ticket window
- 12th man foundation uses seat geek as their official partner because of great customer service
and data
Consumer Behavior Model
- The psychological core
- Consumer Behavior Outcomes and Issues
Answers
Sports Marketing Official Definition
"All activities that are designed to meet (satisfy!) the wants and needs of sport consumers"
What is Sports Marketing
Creating sport products the consumer wants...promoting those products...and getting those
products to the consumer!
Segmenting
Examine people's (consumer's) wants and needs
Targeting and Positioning
Select the best way to meet those wants
Basic Marketing Philosophy
Achieve the organization's objectives BY... meeting and satisfying the wants and needs of the
consumer
What is Consumer Behavior?
The totality of consumers' decisions with respect to the acquisition, consumption and disposition
of goods, services, time, and ideas by human decision making units.
Offering
product, service, activity, experience, or idea offered by a marketing organization to consumers
, Sport fan
enthusiastic devotee of sports
Acquisition
The process by which a consumer comes to own an offering
Usage
The process by which a consumer uses an offering
Disposition
The process by which a consumer discards an offering
Secondary Ticket Marketplace
a resale marketplace between ticket purchasers and ticket resellers who have purchased tickets
for admission to events that were originally sold or issued by the sponsors or promoters of the
events. (seat geek)
Lacy Ticket Lady
- Vice president for ticketing at 12th man foundation
- Started at Kansas with people showing up at the ticket window
- 12th man foundation uses seat geek as their official partner because of great customer service
and data
Consumer Behavior Model
- The psychological core
- Consumer Behavior Outcomes and Issues
