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GMS 522 CERTIFICATION EVALUATION TESTED QUESTIONS WITH DETAILED SOLUTIONS

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GMS 522 CERTIFICATION EVALUATION TESTED QUESTIONS WITH DETAILED SOLUTIONS

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GMS 522 CERTIFICATION EVALUATION
TESTED QUESTIONS WITH DETAILED
SOLUTIONS

●● selling international prices
Answer: 1. corporate objectives
2. cost
3. competitive environment
4. demand conditions
5. government regulations


●● corporate objectives
Answer: 1. financial
2. marketing
3. pricing


●● costs
Answer: acts as a floor below which firm cannot price its products &
expect to stay in business


●● demand
Answer: sets a ceiling on pricing decisions

, ●● customer judgement
Answer: 1. use of reference prices
2. willingness to pay


●● price fixing
Answer: forcing customers to pay an artificially determined price in a
free market


●● price controls
Answer: maximum price that the company can charge; typically
implemented to ensure access by poorer segments of society or political
reasons


●● multinational pricing strategies
Answer: 1. demand
2. competition
3. government


●● marketing skimming
Answer: firm establishes high launch price and reduces overtime;
innovative products with high demand

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