WGU D098 Model 1 Questions and Correct
Answers
Marketing
The activity, set of institutions, and processes for creating, communicating, delivering, and
exchanging offerings that have value for customers, clients, partners, and society at large.
Digital Marketing
Marketing activities that use electronic devices or the internet to connect with customers.
Creating
The process of collaborating with suppliers and customers to create offerings that have value.
Communicating
Broadly, describing those offerings, as well as learning from customers.
Delivering
Getting those offerings to the consumer in a way that optimizes value.
Exchanging
Trading value for those offerings.
The Marketing Concept
A philosophy underlying all that marketers do, requires that marketers seek to satisfy customer
wants and needs.
Value Era
, A time when companies emphasize creating value for customers.
Remarketing
Targeting advertisements to consumers who previously visited a website when they engage with
other online sites or locations.
Search Engine Marketing (SEM)
Internet-based marketing associated with the researching, submitting, and positioning of a
website within search engines to achieve maximum visibility.
Search Engine Optimization (SEO)
Process of increasing the quality and quantity of website traffic by increasing the visibility of a
website or web page to users of a web search engine.
Banner Ads
Form of online advertising that entails embedding an advertisement into a web page to attract
traffic to a website by linking to the website of the advertiser.
Email Marketing
Act of sending a commercial message using email, typically in the form of advertisements,
requesting business, or soliciting sales or donations, with the intention to build loyalty, trust, or
brand awareness.
The Four Ps
Product, Price, Place, Promotion.
Newsgroups
Answers
Marketing
The activity, set of institutions, and processes for creating, communicating, delivering, and
exchanging offerings that have value for customers, clients, partners, and society at large.
Digital Marketing
Marketing activities that use electronic devices or the internet to connect with customers.
Creating
The process of collaborating with suppliers and customers to create offerings that have value.
Communicating
Broadly, describing those offerings, as well as learning from customers.
Delivering
Getting those offerings to the consumer in a way that optimizes value.
Exchanging
Trading value for those offerings.
The Marketing Concept
A philosophy underlying all that marketers do, requires that marketers seek to satisfy customer
wants and needs.
Value Era
, A time when companies emphasize creating value for customers.
Remarketing
Targeting advertisements to consumers who previously visited a website when they engage with
other online sites or locations.
Search Engine Marketing (SEM)
Internet-based marketing associated with the researching, submitting, and positioning of a
website within search engines to achieve maximum visibility.
Search Engine Optimization (SEO)
Process of increasing the quality and quantity of website traffic by increasing the visibility of a
website or web page to users of a web search engine.
Banner Ads
Form of online advertising that entails embedding an advertisement into a web page to attract
traffic to a website by linking to the website of the advertiser.
Email Marketing
Act of sending a commercial message using email, typically in the form of advertisements,
requesting business, or soliciting sales or donations, with the intention to build loyalty, trust, or
brand awareness.
The Four Ps
Product, Price, Place, Promotion.
Newsgroups
