WGU D098 Model 14 Questions and Correct
Answers
Email Marketing
Sending a group of prospective, existing, or former customers an electronic commercial
message
Informational Emails
Marketing emails designed to create and retain a long-term relationships with the
recipient by providing relevant information about a company, products, services, or
industry
Transactional Emails
Emails that inform customers about the status of activity, such as payment,
subscription, and change of information
Email Service Provider (ESP)
Company that offers email marketing and bulk email services and may provide
templates, tracking, and analytics
Subject Line
Introduction line displayed in a recipient's inbox that identifies the intent of an email
Preview Content
Short summary text immediately following the subject line of an email in an inbox.
Subscriber List
Internet users who have subscribed or actively consented to receive email messages
from a company
Soft Bounce
Answers
Email Marketing
Sending a group of prospective, existing, or former customers an electronic commercial
message
Informational Emails
Marketing emails designed to create and retain a long-term relationships with the
recipient by providing relevant information about a company, products, services, or
industry
Transactional Emails
Emails that inform customers about the status of activity, such as payment,
subscription, and change of information
Email Service Provider (ESP)
Company that offers email marketing and bulk email services and may provide
templates, tracking, and analytics
Subject Line
Introduction line displayed in a recipient's inbox that identifies the intent of an email
Preview Content
Short summary text immediately following the subject line of an email in an inbox.
Subscriber List
Internet users who have subscribed or actively consented to receive email messages
from a company
Soft Bounce
