Written by students who passed Immediately available after payment Read online or as PDF Wrong document? Swap it for free 4.6 TrustPilot
logo-home
logo
  • Communicatiewetenschap HBO
  • Communicatiewetenschap HBO
To add items to your wishlist, you must be logged in
Document preview thumbnail
Preview 2 out of 15 pages
Summary

Samenvatting Communicatiewetenschap HBO UITGEBREID 2026 + 25 Oefenvragen - Modellen Watzlawick PR Cialdini Persuasie Social Media Framing Crisiscommunicatie PESO Nudging 30+ Pagina's

0.0
(0 reviews)
- sold
15 pages
2025/2026 Written for academic year
Institution
Communicatiewetenschap HBO
Course
Communicatiewetenschap HBO
Document preview thumbnail
Preview 2 out of 15 pages

COMPLETE COMMUNICATIEWETENSCHAP — 30+ PAGINA'S! Modellen (Shannon, Watzlawick 5 axioma's "je kunt niet NIET communiceren!", framing, agenda-setting!), corporate (identiteit/imago/reputatie, interne communicatie!), PR (Grunig 4 modellen, PESO earned/owned/paid/shared!), persuasie (Cialdini 7 principes schaarste/wederkerigheid!, ELM centrale vs. perifere route, nudging opt-out orgaandonatie 90%!), social media (strategie, TikTok Gen Z, stop the scroll 3 sec!), crisiscommunicatie (SCCT Coombs, golden hour, "nooit no comment"!). HBO Communicatie, Journalistiek, Marketing — COMMUNICATIE = ALLES

Content preview

Samenvatting Communicatiewetenschap —
HBO 2026

UITGEBREIDE EDITIE — Modellen, Corporate, PR, Persuasie,
Social Media, Crisiscommunicatie + 25 Oefenvragen

Complete Examenvoorbereiding — Premium Editie


Versie: 2026 — UITGEBREIDE PREMIUM EDITIE
Geschikt voor: HBO Communicatie, Journalistiek, Media, Marketing, Bedrijfskunde
Inhoud: Modellen + corporate + PR + persuasie + social media + crisiscommunicatie + 25 oefenvragen
Omvang: 30+ pagina's




⭐ Geslaagd? Laat een review achter op Stuvia!

, DEEL 1: COMMUNICATIEMODELLEN

1.1 Klassieke Modellen

Shannon & Weaver (1949): transmissiemodel
Zender → Codering → Kanaal → Decodering → Ontvanger
↑
Ruis (noise)


→ Lineair: EENRICHTINGSVERKEER (geen feedback!)
→ Ruis: technisch (slechte verbinding), semantisch (verkeerd begrepen), psychologisch
(vooroordelen)
→ Beperking: mens is NIET passieve ontvanger!


Schramm: interactiemodel
→ Zender EN ontvanger (wederzijds!)
→ Field of experience: gedeelde kennis/cultuur
→ Overlappende ervaring = betere communicatie!


Watzlawick — 5 Axioma's:
1. Je KUNT niet NIET communiceren!
→ Zelfs zwijgen = communicatie (boodschap!)
2. Inhoudsniveau + betrekkingsniveau
→ WAT je zegt + HOE je het zegt (relatie!)
3. Interpunctie: wie begon?
→ "Jij zeurt!" - "Ik zeur omdat jij niet luistert!" (kip-ei!)
4. Digitaal + analoog
→ Digitaal: woorden. Analoog: lichaamstaal, toon, mimiek
→ 93% = non-verbaal (Mehrabian)? → genuanceerder: CONTEXT!
5. Symmetrisch + complementair
→ Gelijkwaardig vs. ongelijkwaardig (baas-werknemer)

Document information

Uploaded on
July 2, 2026
Number of pages
15
Written in
2025/2026
Type
Summary
Report Copyright Violation
$9.99
Wrong document? Swap it for free Within 14 days of purchase and before downloading, you can choose a different document. You can simply spend the amount again.
Written by students who passed
Immediately available after payment
Read online or as PDF
Seller avatar
Reputation scores are based on the amount of documents a seller has sold for a fee and the reviews they have received for those documents. There are three levels: Bronze, Silver and Gold. The better the reputation, the more your can rely on the quality of the sellers work.
parlazonema
4.9
(492)
Sold
324
Followers
5
Items
1520
Last sold
11 hours ago
Available in package deal
Product Image
Package deal
1-50rtterztertertertert
-
-
Sold
185
item
Aug 2026
$1,875.65
$749.25
You save 60% More Info

Browse related subjects

Subjects

  • communicatiewetenschap
  • hbo
  • uitgebreid
  • modellen
  • watzlawick
  • cialdini
  • persuasie
  • social media
  • framing
  • crisiscommunicatie
  • peso
  • nudging
  • premium
  • 2026
  • samenvatting
  • pr

Why students choose Stuvia

Created by fellow students, verified by reviews

Quality you can trust: written by students who passed their tests and reviewed by others who've used these notes.

Didn't get what you expected? Choose another document

No worries! You can instantly pick a different document that better fits what you're looking for.

Pay as you like, start learning right away

No subscription, no commitments. Pay the way you're used to via credit card and download your PDF document instantly.

Student with book image

“Bought, downloaded, and aced it. It really can be that simple.”

Alisha Student

Working on your references?

Create accurate citations in APA, MLA and Harvard with our free citation generator.

Learn more Create citation
Working on your references?

Frequently asked questions