HMGT 3300 FINAL REVIEW
HMGT 3300 FINAL REVIEW
HMGT 3300 FINAL REVIEW
,HMGT 3300 FINAL REVIEW
5) The ________ method of promotion budgeting views sales
as the cause of promotion rather than as the result.
A) Competitive parity
B) Objective and task
C) Affordable
D) Percentage of sales
D) Percentage of sales
, 2) In the buyer readiness process, the state that
immediately precedes purchase is:
A) Preference
B) Knowledge
C) Conviction
D) Liking
C) Conviction
HMGT 3300 FINAL REVIEW
HMGT 3300 FINAL REVIEW
,HMGT 3300 FINAL REVIEW
5) The ________ method of promotion budgeting views sales
as the cause of promotion rather than as the result.
A) Competitive parity
B) Objective and task
C) Affordable
D) Percentage of sales
D) Percentage of sales
, 2) In the buyer readiness process, the state that
immediately precedes purchase is:
A) Preference
B) Knowledge
C) Conviction
D) Liking
C) Conviction