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PUB 220 - Semester Test Memo on Publication Design 2026

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PUB 220 - Semester Test Memo on Publication Design 2026

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Semester test


Marks: 60
Time: 90 minutes




Multiple choice 5 x 2 marks = 10

1. What does the term “legibility” refer to in terms of typography?
a. The ease of distinguishing between different typefaces
b. The overall design of a text passage
c. How easily individual letters and characters can be distinguished from one
another
d. The amount of space between lines of text.


2. Which of the following aspects can be used to improve legibility for people with
disabilities such as dyslexia?
a. Leading
b. Kerning
c. Tracking
d. Specific typefaces


3. If a passage of text is described as “readable”, what does this mean?
a. The text has minimal spaces between lines
b. The reader can easily read the passage without tiring quickly
c. The typeface used is distinct and clear
d. The text uses a large font size


1

, 4. What is the purpose of “tracking” in typography?
a. To increase or decrease the character spacing across a whole word or line
b. To measure the space between lines of text
c. To adjust the spacing between specific pairs of characters
d. To determine the overall size of the font used


5. The term “x-height” refers to:
a. The size of a font
b. The distance between lines of text
c. The distance between the baseline and the top of the lowercase letters
d. The distance between the ascenders and the descenders


6. The typeface used for this test is Open Sans, 11 pt. Why is this a good font choice for
a test, and specifically for a test at the University of Pretoria? [3]

For a test – it is a highly legible sans serif; accessible for a very broad audience (even
with visual or learning disabilities); very readable so questions can be read quickly and
smoothly

For UP – it is the official font (branding or house style)



Analysis of sample design

The questions that follow all relate to the two pages from a brochure for a reading
programme at the Highland Park Public Library. In your answers, refer to the theory as
well as how specific design decisions have been made for this publication. Note that the
sample design may include both good and bad decisions.

Give marks for identifying a design decision and for examples. Can critique any aspect
as well as point out good design choices.

Audience and planning

7. Consider who will use this publication, for what purpose, and what information they
need. Who do you think is the target audience for this publication? What do you
think are their main characteristics? [5]




2

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Uploaded on
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Number of pages
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Written in
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  • pub 220
  • 2026
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