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  • PEARSON (PEARSON)
  • Btec Business
  • Unit 22 Market Research
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Btec Level 3 Business Extended Diploma Unit 22 Market Research NOTES

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Unit 22 Market Research
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An easy to follow document stating all the notes you will need for a great start to your Market Research Assignment. These notes are not specifically aimed at assignments.

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Level 3 Btec Business
Unit 22 Market Research
NOTES
Primary research, Secondary
Research, Surveys,
Observation, Focus Groups, E-
Marketing, Pilot Research,
Internal Research, External
Research, Questionnaire
Design, Open/Closed
Questions, Sequencing

, Unit 22
Market Research Notes

Market Research methods

Primary Research
Using feedback cards at the end of their customers' visits. This allows them to have
accurate and relevant information on how their business is operating and how it can
improve. This gives feedback on the services they are providing and how well their
clients are treated with the service of their employees. This allows them to evaluate

Document information

Study Level
BTEC
Subject
Btec Business
Uploaded on
June 12, 2021
Number of pages
7
Written in
2019/2020
Type
Class notes
Professor(s)
Pearson
Contains
Unit 22 market research notes
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