TLMT 313 WEEK 6 QUIZ Questions
with complete solution 2026
Firms can safeguard customer information by doing which of the following?: - correct answer Both A &
B
Which of the following are required elements of an effective CRM initiative? - correct answer
Segmenting customers
The application of ethical principles to business situations can be referred to as - correct answer
Business ethics
Promoting diversity by intentionally buying from small firms or ethnic minority businesses. This is an
example of - correct answer Ethical sourcing
Demands by customers for companies to become more ethically and environmentally focused have
placed added pressures on firms to improve their performance in supply chain management. - correct
answer True
Customers of companies, using CRM applications, should not be concerned with their personal
information becoming compromised or being shared with other companies - correct answer False
As customers navigate through a website CRM software can record and analyze the customer's
clickstream so website images and ads can be tailored to the needs and desires of that individual
customer. - correct answer True
Segmenting customers on the basis of things like products purchased, sales history, demographic
information, and desired product features can dilute the results of a CRM program; segmenting
customers should be avoided. - correct answer False
with complete solution 2026
Firms can safeguard customer information by doing which of the following?: - correct answer Both A &
B
Which of the following are required elements of an effective CRM initiative? - correct answer
Segmenting customers
The application of ethical principles to business situations can be referred to as - correct answer
Business ethics
Promoting diversity by intentionally buying from small firms or ethnic minority businesses. This is an
example of - correct answer Ethical sourcing
Demands by customers for companies to become more ethically and environmentally focused have
placed added pressures on firms to improve their performance in supply chain management. - correct
answer True
Customers of companies, using CRM applications, should not be concerned with their personal
information becoming compromised or being shared with other companies - correct answer False
As customers navigate through a website CRM software can record and analyze the customer's
clickstream so website images and ads can be tailored to the needs and desires of that individual
customer. - correct answer True
Segmenting customers on the basis of things like products purchased, sales history, demographic
information, and desired product features can dilute the results of a CRM program; segmenting
customers should be avoided. - correct answer False
