CH.2 Principles of Marketing Exam Questions
and Answers with Verified Solutions | Latest
Updated 2026
Marketing Environment the actors and forces outside marketing
that affect
marketing management's ability to build
and
maintain successful relationships with
target
customers
Micro environment the actors close to the company that affect
its
ability to serve its customers - the
company,
suppliers, marketing intermediaries,
customer
markets, competitors, and publics
Macro environment the larger societal forces that affect the
microenvironment - demographic,
economic,
natural, technological, political, and cultural
forces
marketers need to be involved with the strategic
environment
and Answers with Verified Solutions | Latest
Updated 2026
Marketing Environment the actors and forces outside marketing
that affect
marketing management's ability to build
and
maintain successful relationships with
target
customers
Micro environment the actors close to the company that affect
its
ability to serve its customers - the
company,
suppliers, marketing intermediaries,
customer
markets, competitors, and publics
Macro environment the larger societal forces that affect the
microenvironment - demographic,
economic,
natural, technological, political, and cultural
forces
marketers need to be involved with the strategic
environment
