Event Management Final Exam 2026 || All Answers are Valid.
Chap 8
Building a Brand correct answers 1. Develop a brand that will stick in the mind of a consumer
2. Create awareness about the products/services offered
3. Generate a perception in the mind of the consumer that leads to brand equity & loyalty
4. Differentiate the org. and products/services from the competitor
Feasibility Study correct answers An assessment that is conducted to determine key market
characteristics;
Typically conducted in the initiation stage of planning
What Do Feasibility Studies provide info for? correct answers 1. Provide quality info to support
decision making
2. Identify reasons not to proceed (risk, cost, lack of resources)
3. Develop a strong marketing strategy and plan, if the event is a "go"
4. Help establish a vision, mission, and concept
5. Assist in securing funding or other support
3 elements of a feasibility study correct answers 1. Market characteristics
2. Geographic factors
3. Financial aspects
Breakeven Analysis correct answers An assessment used to determine at what point the event can
cover all the expenses and begin to make a profit
,SWOT Analysis correct answers A tool used to assess the internal & external strengths and
weaknesses of an event;
Allows a marketer to capitalize on strengths and opportunities while mitigating the negative
effects of weaknesses and threats
Mission & vision correct answers Part of developing the marketing strategy and plan
Mission Statement correct answers A statement defining the purpose of the organization or event
Vision Statement correct answers A statement of what the org. would like to achieve or
accomplish
Characterisitics for Segmentation correct answers Demographic, psychographic, media
preference & use, & purchasing behavior characteristics
Demographics correct answers Categorize consumers based on age, gender, ethnicity, education,
income, socioeconomic status, profession, geographic location, religion, type of sport played,
etc.
Psychographics correct answers Categorize based on the consumers' interests, beliefs, and
attitudes;
Also, the motives that drive consumers to participate and watch sport
Media Preference & Use correct answers The categorization of consumers based on the type of
media consumed and how it is consumed
Purchasing Behavior correct answers The frequency with which individuals consume a product
and the manner in which they use the products & services
, Data-based marketing (DBM) correct answers A comprehensive system that captures critical
demographics, psychographics, media use, & purchasing behavior info on customers & potential
customers in order to enable direct marketing strategies
Differentiation correct answers The positioning of a product in the minds of the consumer by
highlighting the important attributes and benefits
Promotion Mix correct answers The varied use of a number of promotional methods to create a
message;
Used to communicate the desired message and image, create awareness & educate the consumer,
and persuade the consumer to buy the product
Marketing vs. Promotion correct answers Marketing is the overall broad strategy for a sport
product whereas promotion is a specific tactic used as part of the marketing plan to attain goals
Integrated Marketing Communication (IMC) correct answers A delivery strategy that ensures
brand positioning personality, & key messages are delivered synergistically across every element
of communication;
Consists of various tactics that work best when they are integrated to achieve the overall
marketing goals;
Integrating the message into a number of tactics ensures greater opportunity to achieve
marketing goals
Why people advertise? correct answers Promotion is the most visible aspect of a marketing plan;
Best way to reach consumers
Guerrilla Marketing correct answers A marketing strategy that uses unique methods to gain large
effects at low expenses
Viral Marketing correct answers The use of social networks to increase brand awareness through
self-replicating processes
Chap 8
Building a Brand correct answers 1. Develop a brand that will stick in the mind of a consumer
2. Create awareness about the products/services offered
3. Generate a perception in the mind of the consumer that leads to brand equity & loyalty
4. Differentiate the org. and products/services from the competitor
Feasibility Study correct answers An assessment that is conducted to determine key market
characteristics;
Typically conducted in the initiation stage of planning
What Do Feasibility Studies provide info for? correct answers 1. Provide quality info to support
decision making
2. Identify reasons not to proceed (risk, cost, lack of resources)
3. Develop a strong marketing strategy and plan, if the event is a "go"
4. Help establish a vision, mission, and concept
5. Assist in securing funding or other support
3 elements of a feasibility study correct answers 1. Market characteristics
2. Geographic factors
3. Financial aspects
Breakeven Analysis correct answers An assessment used to determine at what point the event can
cover all the expenses and begin to make a profit
,SWOT Analysis correct answers A tool used to assess the internal & external strengths and
weaknesses of an event;
Allows a marketer to capitalize on strengths and opportunities while mitigating the negative
effects of weaknesses and threats
Mission & vision correct answers Part of developing the marketing strategy and plan
Mission Statement correct answers A statement defining the purpose of the organization or event
Vision Statement correct answers A statement of what the org. would like to achieve or
accomplish
Characterisitics for Segmentation correct answers Demographic, psychographic, media
preference & use, & purchasing behavior characteristics
Demographics correct answers Categorize consumers based on age, gender, ethnicity, education,
income, socioeconomic status, profession, geographic location, religion, type of sport played,
etc.
Psychographics correct answers Categorize based on the consumers' interests, beliefs, and
attitudes;
Also, the motives that drive consumers to participate and watch sport
Media Preference & Use correct answers The categorization of consumers based on the type of
media consumed and how it is consumed
Purchasing Behavior correct answers The frequency with which individuals consume a product
and the manner in which they use the products & services
, Data-based marketing (DBM) correct answers A comprehensive system that captures critical
demographics, psychographics, media use, & purchasing behavior info on customers & potential
customers in order to enable direct marketing strategies
Differentiation correct answers The positioning of a product in the minds of the consumer by
highlighting the important attributes and benefits
Promotion Mix correct answers The varied use of a number of promotional methods to create a
message;
Used to communicate the desired message and image, create awareness & educate the consumer,
and persuade the consumer to buy the product
Marketing vs. Promotion correct answers Marketing is the overall broad strategy for a sport
product whereas promotion is a specific tactic used as part of the marketing plan to attain goals
Integrated Marketing Communication (IMC) correct answers A delivery strategy that ensures
brand positioning personality, & key messages are delivered synergistically across every element
of communication;
Consists of various tactics that work best when they are integrated to achieve the overall
marketing goals;
Integrating the message into a number of tactics ensures greater opportunity to achieve
marketing goals
Why people advertise? correct answers Promotion is the most visible aspect of a marketing plan;
Best way to reach consumers
Guerrilla Marketing correct answers A marketing strategy that uses unique methods to gain large
effects at low expenses
Viral Marketing correct answers The use of social networks to increase brand awareness through
self-replicating processes
