Business - A Level (Pearson Edexcel) - Theme 1
questions with correct answers 2026-2027
Marketing - correct answer-
Targeting the right product at the right target market using the right combination of price, promotion and
place.
Marketing Objective - correct answer-A goal/target an organisation hopes to achieve.
Marketing Strategy - correct answer-
The medium to long term plan to achieve a firm's marketing objective/s.
Marketing Mix - correct answer-Product, Place, Price, Promotion (4 Ps)
Market Segmentation - correct answer-
Dividing a marketvinto distinct groups of buyers who have different needs, characteristics, or behaviors, a
nd who might require separate products or marketing programs.
Mass Marketing - correct answer-A marketing plan tovreach all customers.
Niche Marketing - correct answer-
The process of findingvsmall but profitablevmarketvsegments and designing or finding products for them.
Economies of Scale -vcorrect answer-
Factors that cause costs per unit to fall when a firm operates at a higher level of production.
Franchise - correct answer-
Avbusiness that sells the rights to the use of its name and trading methods to local businesses ie they use t
he name, logo and trading systems of the existing successful business.
Generic brands - correct answer-
Brands that are so well known that customers say the brand when they mean the product.
, Product Differentiation - correct answer-
The extent to which consumers perceive your brand as being different from others.
Bias - correct answer-
Avfactor that causesvresearch findings to be unrepresentative of the whole population -
for example, bubbly interviewers or misleadingvsurvey questions.
Primary Research - correct answer-Finding out information first-
hand for example, Coca Cola designing a questionnaire to obtain from customers.
Secondary Research - correct answer-Analyzing information from previously conducted research.
Sample Size - correct answer-
The number of individuals in a sample. The sample size determines how well the sample represents the p
opulation, not the fraction of the population sampled.
Market Map - correct answer-
A grid plotting where each existing brand sits on scales based on two important features of a market.
Unique Selling Point - correct answer-
Avconsumer benefit that no rival can match, perhaps because it is protected by a strong patent.
Price Elasticity -vcorrect answer-
A measure of the extent to which a product's demand changes when its price is changed.
Complementary Goods -vcorrect answer-
Products and services that are used together. When the price of one falls, the demand for the other incre
ases (and conversely). Cars and petrol.
Inferior goods - correct answer-
Goods for which sales fall when people are better off, but rise when consumers are struggling financially.
questions with correct answers 2026-2027
Marketing - correct answer-
Targeting the right product at the right target market using the right combination of price, promotion and
place.
Marketing Objective - correct answer-A goal/target an organisation hopes to achieve.
Marketing Strategy - correct answer-
The medium to long term plan to achieve a firm's marketing objective/s.
Marketing Mix - correct answer-Product, Place, Price, Promotion (4 Ps)
Market Segmentation - correct answer-
Dividing a marketvinto distinct groups of buyers who have different needs, characteristics, or behaviors, a
nd who might require separate products or marketing programs.
Mass Marketing - correct answer-A marketing plan tovreach all customers.
Niche Marketing - correct answer-
The process of findingvsmall but profitablevmarketvsegments and designing or finding products for them.
Economies of Scale -vcorrect answer-
Factors that cause costs per unit to fall when a firm operates at a higher level of production.
Franchise - correct answer-
Avbusiness that sells the rights to the use of its name and trading methods to local businesses ie they use t
he name, logo and trading systems of the existing successful business.
Generic brands - correct answer-
Brands that are so well known that customers say the brand when they mean the product.
, Product Differentiation - correct answer-
The extent to which consumers perceive your brand as being different from others.
Bias - correct answer-
Avfactor that causesvresearch findings to be unrepresentative of the whole population -
for example, bubbly interviewers or misleadingvsurvey questions.
Primary Research - correct answer-Finding out information first-
hand for example, Coca Cola designing a questionnaire to obtain from customers.
Secondary Research - correct answer-Analyzing information from previously conducted research.
Sample Size - correct answer-
The number of individuals in a sample. The sample size determines how well the sample represents the p
opulation, not the fraction of the population sampled.
Market Map - correct answer-
A grid plotting where each existing brand sits on scales based on two important features of a market.
Unique Selling Point - correct answer-
Avconsumer benefit that no rival can match, perhaps because it is protected by a strong patent.
Price Elasticity -vcorrect answer-
A measure of the extent to which a product's demand changes when its price is changed.
Complementary Goods -vcorrect answer-
Products and services that are used together. When the price of one falls, the demand for the other incre
ases (and conversely). Cars and petrol.
Inferior goods - correct answer-
Goods for which sales fall when people are better off, but rise when consumers are struggling financially.
