BM561 Business Consulting
CW1 Research Report applied for Costa Coffee
Student name: Nadia Sousa
BNU No:
Module Leader
16 AUGUST 2024
OXFORD BUSINESS COLLEGE
, Executive Summary
This study examines Costa Coffee's market status and highlights its primary issues to support
its strategy recommendations. Costa Coffee is famous worldwide. Company-owned and
franchised stores serve coffee, food, merchandise, and digital items, making money. Its
commitment to environmental conservation, digital integration, and customer service sets it
apart.
The article examines Costa's competition from Starbucks and grocery shops and fast-food
companies using Porter's Five Forces model. Costa's target audience—students, workers, and
residents—shows how important high-quality coffee and fast access are.
Costa's market dependence and supply chain issues are examined in a SWOT analysis. It also
promotes Costa's brand recognition and product quality. The article addresses three primary
issues: making your brand stand out in a crowded market, inefficient operations, and
competition.
The report concludes that Costa Coffee must make its supply chain more sustainable, its brands
more distinctive, and its competitive strategy simpler to remain the world's largest coffee
company. Future strategic strategies will be based on this analysis provided by our Business
consulting Team (TAGLINE TEAM) to help Costa Coffee flourish.
CW1 Research Report applied for Costa Coffee
Student name: Nadia Sousa
BNU No:
Module Leader
16 AUGUST 2024
OXFORD BUSINESS COLLEGE
, Executive Summary
This study examines Costa Coffee's market status and highlights its primary issues to support
its strategy recommendations. Costa Coffee is famous worldwide. Company-owned and
franchised stores serve coffee, food, merchandise, and digital items, making money. Its
commitment to environmental conservation, digital integration, and customer service sets it
apart.
The article examines Costa's competition from Starbucks and grocery shops and fast-food
companies using Porter's Five Forces model. Costa's target audience—students, workers, and
residents—shows how important high-quality coffee and fast access are.
Costa's market dependence and supply chain issues are examined in a SWOT analysis. It also
promotes Costa's brand recognition and product quality. The article addresses three primary
issues: making your brand stand out in a crowded market, inefficient operations, and
competition.
The report concludes that Costa Coffee must make its supply chain more sustainable, its brands
more distinctive, and its competitive strategy simpler to remain the world's largest coffee
company. Future strategic strategies will be based on this analysis provided by our Business
consulting Team (TAGLINE TEAM) to help Costa Coffee flourish.
