CERTIFIED MEETING PROFESSIONAL 2026
FINAL REVIEW PACK COMPLETE QUESTION
SET AND CORE CONCEPT SUMMARY
◉ Event strategy. Answer: Involves the what and why of a meeting,
which drives the how or the planning of the meeting.
◉ Strategic planning. Answer: Process by which an organization
develops its long range plan of action
◉ Development role in strategic planning. Answer: Answers the
question: how will we achieve our organizations mission through
our meetings
◉ Implementation role in strategic planning. Answer: Fully
understand the strategic goals for the organization and event, and
then develop objectives to achieve those goals.
◉ Strategic plan. Answer: Long range call to action for a company
◉ 3 distinct elements of strategic planning. Answer: Discovery,
analysis, and planning (DAP)
,◉ Discovery. Answer: Purpose of the event, internal assessment,
business environment
◉ Analysis. Answer: Disciplined management requires a solid
foundation of data. Variety of information on past events should be
collected.
◉ Planning. Answer: Once discovery and analysis phases are
complete, development of events strategic plan begins.
◉ Mission statement. Answer: Defines the purpose of the
organization
◉ Goals. Answer: Broad and general; expected to be achieved over a
long term horizon. Used to achieve the mission
◉ Objectives. Answer: Specific and narrow and used to achieve a
goal. Tie directly to evaluation measures.
◉ SMART-ER objectives. Answer: E - ethical
R - recorded
◉ Internal factors to determine event feasibility. Answer: History
Financial
,Role of the event in the organizations finances and overall strategy
Availability of Human Resources
Commitment
Marketing and brand considerations
◉ External factors to determining event feasibility. Answer:
Audience
Industry
Economic context
Applicable legislation or regulatory requirements
Economic and social impacts on hosting communities
Risks (internal or external)
◉ Requirements for the event. Answer: Financial resources
Human Resources
Marketing & PR Resources
Technology requirements
Logistical requirements
Event specific resources
Legal or regulatory requirements
Evaluation resources
Sustainability resources
, Safety & security resources
◉ Financial summary. Answer: Fundamental part of your strategic
plan
Answers:
-How event will be funded
-Financial goal of event
-What is the event budget
-How will event respond to budget shortfalls
-How will event address cash flow concerns
-Which currency will be used
◉ 3 things to analyze for financial summary. Answer: 1- Historical
income and expense statements
2- Budget for best and worse case scenario
3- Do any financial decisions impact policies at an organization? (Fee
for family members implies family members allowed)
◉ Monitor strategic plan. Answer: 1- measurable objectives
2- monitoring tools and processes
3- feedback and modification processes
FINAL REVIEW PACK COMPLETE QUESTION
SET AND CORE CONCEPT SUMMARY
◉ Event strategy. Answer: Involves the what and why of a meeting,
which drives the how or the planning of the meeting.
◉ Strategic planning. Answer: Process by which an organization
develops its long range plan of action
◉ Development role in strategic planning. Answer: Answers the
question: how will we achieve our organizations mission through
our meetings
◉ Implementation role in strategic planning. Answer: Fully
understand the strategic goals for the organization and event, and
then develop objectives to achieve those goals.
◉ Strategic plan. Answer: Long range call to action for a company
◉ 3 distinct elements of strategic planning. Answer: Discovery,
analysis, and planning (DAP)
,◉ Discovery. Answer: Purpose of the event, internal assessment,
business environment
◉ Analysis. Answer: Disciplined management requires a solid
foundation of data. Variety of information on past events should be
collected.
◉ Planning. Answer: Once discovery and analysis phases are
complete, development of events strategic plan begins.
◉ Mission statement. Answer: Defines the purpose of the
organization
◉ Goals. Answer: Broad and general; expected to be achieved over a
long term horizon. Used to achieve the mission
◉ Objectives. Answer: Specific and narrow and used to achieve a
goal. Tie directly to evaluation measures.
◉ SMART-ER objectives. Answer: E - ethical
R - recorded
◉ Internal factors to determine event feasibility. Answer: History
Financial
,Role of the event in the organizations finances and overall strategy
Availability of Human Resources
Commitment
Marketing and brand considerations
◉ External factors to determining event feasibility. Answer:
Audience
Industry
Economic context
Applicable legislation or regulatory requirements
Economic and social impacts on hosting communities
Risks (internal or external)
◉ Requirements for the event. Answer: Financial resources
Human Resources
Marketing & PR Resources
Technology requirements
Logistical requirements
Event specific resources
Legal or regulatory requirements
Evaluation resources
Sustainability resources
, Safety & security resources
◉ Financial summary. Answer: Fundamental part of your strategic
plan
Answers:
-How event will be funded
-Financial goal of event
-What is the event budget
-How will event respond to budget shortfalls
-How will event address cash flow concerns
-Which currency will be used
◉ 3 things to analyze for financial summary. Answer: 1- Historical
income and expense statements
2- Budget for best and worse case scenario
3- Do any financial decisions impact policies at an organization? (Fee
for family members implies family members allowed)
◉ Monitor strategic plan. Answer: 1- measurable objectives
2- monitoring tools and processes
3- feedback and modification processes
