HOSPITALITY MANAGEMENT TOURISM AND
HOSPITALITY MARKETING PRACTICE TEST
2026
◉ e-tail
Answer: the sale of goods or services to the customer by means of
the Internet.
◉ ethics
Answer: an expression of the standards of right and wrong based on
conduct and morals in a particular society or a system or theory of
moral values and principles
◉ exemplary guest service
Answer: consistent hospitality service that exceeds guest
expectations.
◉ experimental method
Answer: A research method whereby a researcher observes the
results of changing one or more marketing variables
◉ facilitating products
, Answer: goods or services that aid the use of the core product
◉ feature
Answer: a basic, physical, or extended attribute of a product or
purchase
◉ follow-up
Answer: a phone call or thank-you note from the interveiwee to the
interveiwer after the interveiw takes place
◉ franchise
Answer: a type of buisness that is set up through a franchise
agreement, which is a contract between a franchisor and franchisee
to sell a companys goods or services at a designated location
◉ frequent-flyer program
Answer: a program in which an airline offers free travel, upgrades,
and discounts to program members
◉ front of the house
Answer: the area in a hospitality establisment that guests view, such
as the entrance and dining room
HOSPITALITY MARKETING PRACTICE TEST
2026
◉ e-tail
Answer: the sale of goods or services to the customer by means of
the Internet.
◉ ethics
Answer: an expression of the standards of right and wrong based on
conduct and morals in a particular society or a system or theory of
moral values and principles
◉ exemplary guest service
Answer: consistent hospitality service that exceeds guest
expectations.
◉ experimental method
Answer: A research method whereby a researcher observes the
results of changing one or more marketing variables
◉ facilitating products
, Answer: goods or services that aid the use of the core product
◉ feature
Answer: a basic, physical, or extended attribute of a product or
purchase
◉ follow-up
Answer: a phone call or thank-you note from the interveiwee to the
interveiwer after the interveiw takes place
◉ franchise
Answer: a type of buisness that is set up through a franchise
agreement, which is a contract between a franchisor and franchisee
to sell a companys goods or services at a designated location
◉ frequent-flyer program
Answer: a program in which an airline offers free travel, upgrades,
and discounts to program members
◉ front of the house
Answer: the area in a hospitality establisment that guests view, such
as the entrance and dining room
