,ITM 305 Group Project Phase I
Complete Solution | Acme Cinema
Theatre Chain Case Study | 2026
Update with complete solutions –
TMU.
1. Which of the following best describes the primary business objective of Acme Cinema’s new
integrated system project?
A) To replace all manual ticket booths with automated robots
B) To provide a seamless customer experience across online, kiosk, and in-theatre purchases while
integrating loyalty and concessions
C) To outsource all IT operations to a cloud provider without on-premise infrastructure
D) To eliminate the need for any human staff inside theatres
Correct Answer: To provide a seamless customer experience across online, kiosk, and in-theatre
purchases while integrating loyalty and concessions
Rationale: Acme Cinema’s Phase I case study emphasizes integrating multiple channels (online, kiosk,
point of sale) and the loyalty program into one system to improve customer convenience, operational
efficiency, and data consistency.
2. What is the primary reason Acme Cinema decided to initiate a systems analysis and design project?
A) Competitor pressure forced an immediate hardware upgrade
B) The current fragmented systems cause data inconsistencies, poor customer experience, and lost
revenue opportunities
C) Government regulation mandated a new ticketing standard
D) The CEO wanted to experiment with blockchain technology
Correct Answer: The current fragmented systems cause data inconsistencies, poor customer experience,
and lost revenue opportunities
,Rationale: The case study highlights problems such as separate databases for online and in-theatre sales,
manual loyalty tracking, and difficulty generating consolidated reports, which drive the need for an
integrated solution.
3. According to the systems development life cycle (SDLC), which phase is Acme Cinema currently in
during the Phase I group project?
A) Implementation
B) Maintenance
C) Planning and requirements determination
D) System design and coding
Correct Answer: Planning and requirements determination
Rationale: Phase I focuses on project initiation, feasibility analysis, and gathering detailed functional and
non-functional requirements for the proposed system. Design and implementation come later.
4. In the Acme Cinema case, which stakeholder is most concerned with the system’s ability to generate
consolidated daily sales reports across all locations?
A) Front-line ticket seller
B) Marketing coordinator
C) Chief Financial Officer (CFO)
D) Concession stand attendant
Correct Answer: Chief Financial Officer (CFO)
Rationale: The CFO requires accurate, real-time consolidated financial data from all channels and
locations to monitor revenue, control costs, and support strategic decisions. Other roles focus on
operational tasks.
5. A systems analyst for Acme Cinema is using interviews to gather requirements from the Box Office
Manager. This activity is part of which core process?
, A) System design
B) Requirements elicitation
C) Programming
D) User acceptance testing
Correct Answer: Requirements elicitation
Rationale: Elicitation (or discovery) is the process of collecting stakeholder needs through interviews,
workshops, questionnaires, and observation. It is fundamental to defining what the system must do.
6. Which UML diagram would be most appropriate to model the interactions between a customer, the
online booking system, and the payment gateway for a ticket purchase?
A) Class diagram
B) Use case diagram
C) Sequence diagram
D) Deployment diagram
Correct Answer: Sequence diagram
Rationale: A sequence diagram shows the flow of messages and interactions among actors and system
components over time, making it ideal for detailing a specific scenario like an online purchase with
payment authorization.
7. The Acme Cinema loyalty program must automatically calculate and apply discounts based on a
member’s tier. This requirement is best classified as
A) A non-functional requirement
B) A business rule
C) A functional requirement
D) A technical interface specification
Complete Solution | Acme Cinema
Theatre Chain Case Study | 2026
Update with complete solutions –
TMU.
1. Which of the following best describes the primary business objective of Acme Cinema’s new
integrated system project?
A) To replace all manual ticket booths with automated robots
B) To provide a seamless customer experience across online, kiosk, and in-theatre purchases while
integrating loyalty and concessions
C) To outsource all IT operations to a cloud provider without on-premise infrastructure
D) To eliminate the need for any human staff inside theatres
Correct Answer: To provide a seamless customer experience across online, kiosk, and in-theatre
purchases while integrating loyalty and concessions
Rationale: Acme Cinema’s Phase I case study emphasizes integrating multiple channels (online, kiosk,
point of sale) and the loyalty program into one system to improve customer convenience, operational
efficiency, and data consistency.
2. What is the primary reason Acme Cinema decided to initiate a systems analysis and design project?
A) Competitor pressure forced an immediate hardware upgrade
B) The current fragmented systems cause data inconsistencies, poor customer experience, and lost
revenue opportunities
C) Government regulation mandated a new ticketing standard
D) The CEO wanted to experiment with blockchain technology
Correct Answer: The current fragmented systems cause data inconsistencies, poor customer experience,
and lost revenue opportunities
,Rationale: The case study highlights problems such as separate databases for online and in-theatre sales,
manual loyalty tracking, and difficulty generating consolidated reports, which drive the need for an
integrated solution.
3. According to the systems development life cycle (SDLC), which phase is Acme Cinema currently in
during the Phase I group project?
A) Implementation
B) Maintenance
C) Planning and requirements determination
D) System design and coding
Correct Answer: Planning and requirements determination
Rationale: Phase I focuses on project initiation, feasibility analysis, and gathering detailed functional and
non-functional requirements for the proposed system. Design and implementation come later.
4. In the Acme Cinema case, which stakeholder is most concerned with the system’s ability to generate
consolidated daily sales reports across all locations?
A) Front-line ticket seller
B) Marketing coordinator
C) Chief Financial Officer (CFO)
D) Concession stand attendant
Correct Answer: Chief Financial Officer (CFO)
Rationale: The CFO requires accurate, real-time consolidated financial data from all channels and
locations to monitor revenue, control costs, and support strategic decisions. Other roles focus on
operational tasks.
5. A systems analyst for Acme Cinema is using interviews to gather requirements from the Box Office
Manager. This activity is part of which core process?
, A) System design
B) Requirements elicitation
C) Programming
D) User acceptance testing
Correct Answer: Requirements elicitation
Rationale: Elicitation (or discovery) is the process of collecting stakeholder needs through interviews,
workshops, questionnaires, and observation. It is fundamental to defining what the system must do.
6. Which UML diagram would be most appropriate to model the interactions between a customer, the
online booking system, and the payment gateway for a ticket purchase?
A) Class diagram
B) Use case diagram
C) Sequence diagram
D) Deployment diagram
Correct Answer: Sequence diagram
Rationale: A sequence diagram shows the flow of messages and interactions among actors and system
components over time, making it ideal for detailing a specific scenario like an online purchase with
payment authorization.
7. The Acme Cinema loyalty program must automatically calculate and apply discounts based on a
member’s tier. This requirement is best classified as
A) A non-functional requirement
B) A business rule
C) A functional requirement
D) A technical interface specification
