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Unit 1: Exploring Business

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Unit 1: Exploring Business Learning aim(s) (For NQF only) A: Explore the features of different businesses and analyse what makes them successful B: Investigate how businesses are organised

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BTEC Assignment Brief
Pearson BTEC Level 3 National Extended Diploma in
Qualification
Business
Unit number and title
Unit 1: Exploring Business
A: Explore the features of different businesses and analyse
Learning aim(s) (For NQF what makes them successful
only) B: Investigate how businesses are organised

Features contributing to the success of contrasting
Assignment title
businesses
Assessor Rebecca Hughes
Issue date Thursday 10th October 2019
Hand in deadline Thursday 24th October 2019 5pm


You have been accepted onto a work placement in the
Economic Development Unit (EDU) at your local council.
The EDU is dedicated to helping businesses to start, grow
and prosper.
Vocational Scenario or You will be working with the officers who are responsible for
Context publications, brochures and guides
You have been asked to research and collect information on
two contrasting businesses and use this evidence to write a
report on why businesses are successful.


Task 1 The features contributing to the success of contrasting
businesses.
The EDU has given you a list of suitable businesses and you
will need to carry out initial research on these businesses
before selecting two contrasting businesses for your report.

To provide a suitable contrast the businesses must have
contrasting features, e.g. types of ownership and liability,
scope, sector and/or size.
You will have to gather comprehensive research evidence
for each business.
Your research should include:
• Features of the business to include ownership and liability,
purpose, sector, scope of activities and size
• organisational structure and functional areas
• the business mission, vision and values, aims and
objectives
• the relationship with internal and external stakeholders,
to include how it communicates with these stakeholders and
the influence they have on the business
• possible reasons for success.

Using this research, prepare a report that investigates and
assesses the reasons for the success of these two
businesses.

The report will evaluate how each organisation’s features,



1
BTEC Assignment Brief v1.1
BTEC Internal Assessment QDAM/CEAS RC June 2019

, and the relationship and communications with internal and
external stakeholders, supports and enables the business in
achieving its aims and objectives and in being successful.

The report will have a clear conclusion that is fully justified
by well- balanced, developed arguments, and is supported
by good use of research evidence.

Checklist of evidence Individual Report
required Research Log

Criteria covered by this task:
Unit/Criteria
To achieve the criteria you must show that you are able to:
reference
1/AB.D1 Evaluate the reasons for the success of two contrasting businesses,
reflecting on evidence gathered.
Assess the relationship and communication with stakeholders of two
1/A.M1
contrasting businesses using independent research.
Analyse how the structures of two contrasting businesses allow each to
1/B.M2
achieve its aims and objectives.
1/A.P1 Explain the features of two contrasting businesses.
Explain how two contrasting businesses are influenced by
1/A.P2
stakeholders.
Explore the organisation structures, aims and objectives of two
1/B.P3
contrasting businesses.

Sources of information Websites
to support you with www.bized.co.uk
this Assignment
Business education resources with case studies, simulations
and worksheets
www.businesscasestudies.co.uk
The Times 100 has economics and business case studies.
The site also has a selection of theory notes aimed at
learners
www.gov.uk
The government portal for government departments and
policies
www.mindtools.com/CommSkll/WritingSkills.htm
Tips on how to develop good communication skills.
www.tutor2U.com
This site provides resources and revision materials. There
are also links to other sources of information.

Other assessment eg, work sheets, risk assessments, case study
materials attached to
this Assignment Brief




2
BTEC Assignment Brief v1.1
BTEC Internal Assessment QDAM/CEAS RC June 2019
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