Test Bank for Sustainable Marketing 3rd Edition By Robert Dahlstrom, Jody Crosno (Sage)
Test Bank for Sustainable
Marketing 3rd Edition By
Robert Dahlstrom, Jody Crosno
(Sage)
(All Chapters 1-15, 100%
Original Verified, A+ Grade)
This is The Only Original and
Complete Test Bank for 3rd
Edition, All Other Files in The
Market are Fake/Old/Wrong
Edition.
Test Bank for Sustainable Marketing 3rd Edition By Robert Dahlstrom, Jody Crosno (Sage)
, Test Bank for Sustainable Marketing 3rd Edition By Robert Dahlstrom, Jody Crosno (Sage)
Table Of Contents
Chapter 1 An Overview of Sustainable
Marketing
Chapter 2 Sustainability-Based Strategic
Planning
Chapter 3 Sustainability and Ethical Decision
Making
Chapter 4 Understanding the Consumer's
Pursuit of Value
Chapter 5 Influencing the Consumer's Pursuit of
Value
Chapter 6 Discovering Value via Market
Analysis
Chapter 7 Communicating Value via Integrated
Marketing Programs
Chapter 8 Proclaiming Value via Branding and
Labeling
Chapter 9 Providing Value via Sustainable
Product Strategies
Chapter 10 Proclaiming Value via Sustainable
Pricing Strategies
Chapter 11 Providing Value in Sustainable
Supply Chains
Chapter 12 Delivering Value in Retailing
Chapter 13 Producing Value via Innovation
Chapter 14 Sustainable Value in Services
Marketing
Chapter 15 Reporting Value to Stakeholders
Test Bank for Sustainable Marketing 3rd Edition By Robert Dahlstrom, Jody Crosno (Sage)
, Test Bank for Sustainable Marketing 3rd Edition By Robert Dahlstrom, Jody Crosno (Sage)
CHAPTER 1: An Overview of Sustainable Marketing
Multiple Choice Questions
______ 1. Retailers consider what to be a sustainable product?
CH1.6 a. Styrofoam
b. Plastic
c. Phosphate-free detergents
d. Gasoline
e. Styrofoam
______ 2. What is not considered to be part of the Triple bottom line?
CH1.7 a. Economic Performance
b. Social Performance
c. Environmental Performance
d. Sustainable Performance
e. None of the above are part of the triple bottom line.
______ 3. Companies evolve around their management of sustainable marketing
activity by:
CH1.8 a. Moving from just recycling of products to limiting the impact to the
environment from the products
b. Moving from limiting the impact to the environment from products to
recycling products
c. Moving recycled products from dumpsters to recycling centers
d. Moving focus from the company’s processes to the company’s final output
e. Reducing efforts to reduce, reuse, and recycle.
______ 4. When Fetzer Vineyards created a goal of zero waste in 1990, it reduced the
amount of waste it sends to landfills by:
CH1.9 a. waste reduction programs that involve recycling of fluorescent tubes and
glass.
b. waste reduction programs that involve recycling of bottles.
c. waste reduction programs that involve recycling of antifreeze.
d. All of the above
e. None of the above
______ 5. Consumer decision making can be influenced by the:
CH1.11 a. Knowledge that they are helping to reduce climate change
b. Corporations that reduce pollution instead of focusing solely on profitability
c. Desire to be associated with environmentally-friendly products and
organizations
d. All of the above
e. None of the above
Test Bank for Sustainable Marketing 3rd Edition By Robert Dahlstrom, Jody Crosno (Sage)
, Test Bank for Sustainable Marketing 3rd Edition By Robert Dahlstrom, Jody Crosno (Sage)
______ 6. Which of the following is not typically a sustainable manufacturing
technique?
CH1.16 a. Lowering facility size
b. Increasing material storage
c. Using just-in-time inventory
d. Decreasing waste
e. All of the above techniques enhance sustainable manufacturing
______ 7. Which of the following activities are not beneficial to sustainable marketing?
CH1.16 a. Decreasing waste by maximizing raw material usage
b. Eliminating fuel costs by efficiently route deliveries
c. Decreasing customer service satisfaction
d. Effectively tracing products from start to finish
e. None of the above are beneficial.
______ 8. Which of the following activities is most closely associated with a
sustainable strategy that eliminates waste in the supply-chain?
CH1.16 a. Consumer security
b. Consumer privacy
c. Political activity
d. Route planning
e. All of the above.
______ 9. New York City expects to reduce air pollution by removing ______ of
gasoline driven taxis and replacing them with electric vehicles.
CH1.17 a. ¼
b. ½
c. 2/3
d. 1/3
e. 2/7
CH1.20 10. _____ refers to any behavior associated with the procurement, purchasing,
sales, consumption and post-consumption of product offering.
a. Market action
b. Market plan
c. Market report
d. Market Strategy
e. Market development
______ 11. Energy consumption and greenhouse gas emissions are associated with what
industrial contexts?
CH1.22 a. Manufacturing
b. Household
c. Service
d. Transportation
e. All the above
Test Bank for Sustainable Marketing 3rd Edition By Robert Dahlstrom, Jody Crosno (Sage)
Test Bank for Sustainable
Marketing 3rd Edition By
Robert Dahlstrom, Jody Crosno
(Sage)
(All Chapters 1-15, 100%
Original Verified, A+ Grade)
This is The Only Original and
Complete Test Bank for 3rd
Edition, All Other Files in The
Market are Fake/Old/Wrong
Edition.
Test Bank for Sustainable Marketing 3rd Edition By Robert Dahlstrom, Jody Crosno (Sage)
, Test Bank for Sustainable Marketing 3rd Edition By Robert Dahlstrom, Jody Crosno (Sage)
Table Of Contents
Chapter 1 An Overview of Sustainable
Marketing
Chapter 2 Sustainability-Based Strategic
Planning
Chapter 3 Sustainability and Ethical Decision
Making
Chapter 4 Understanding the Consumer's
Pursuit of Value
Chapter 5 Influencing the Consumer's Pursuit of
Value
Chapter 6 Discovering Value via Market
Analysis
Chapter 7 Communicating Value via Integrated
Marketing Programs
Chapter 8 Proclaiming Value via Branding and
Labeling
Chapter 9 Providing Value via Sustainable
Product Strategies
Chapter 10 Proclaiming Value via Sustainable
Pricing Strategies
Chapter 11 Providing Value in Sustainable
Supply Chains
Chapter 12 Delivering Value in Retailing
Chapter 13 Producing Value via Innovation
Chapter 14 Sustainable Value in Services
Marketing
Chapter 15 Reporting Value to Stakeholders
Test Bank for Sustainable Marketing 3rd Edition By Robert Dahlstrom, Jody Crosno (Sage)
, Test Bank for Sustainable Marketing 3rd Edition By Robert Dahlstrom, Jody Crosno (Sage)
CHAPTER 1: An Overview of Sustainable Marketing
Multiple Choice Questions
______ 1. Retailers consider what to be a sustainable product?
CH1.6 a. Styrofoam
b. Plastic
c. Phosphate-free detergents
d. Gasoline
e. Styrofoam
______ 2. What is not considered to be part of the Triple bottom line?
CH1.7 a. Economic Performance
b. Social Performance
c. Environmental Performance
d. Sustainable Performance
e. None of the above are part of the triple bottom line.
______ 3. Companies evolve around their management of sustainable marketing
activity by:
CH1.8 a. Moving from just recycling of products to limiting the impact to the
environment from the products
b. Moving from limiting the impact to the environment from products to
recycling products
c. Moving recycled products from dumpsters to recycling centers
d. Moving focus from the company’s processes to the company’s final output
e. Reducing efforts to reduce, reuse, and recycle.
______ 4. When Fetzer Vineyards created a goal of zero waste in 1990, it reduced the
amount of waste it sends to landfills by:
CH1.9 a. waste reduction programs that involve recycling of fluorescent tubes and
glass.
b. waste reduction programs that involve recycling of bottles.
c. waste reduction programs that involve recycling of antifreeze.
d. All of the above
e. None of the above
______ 5. Consumer decision making can be influenced by the:
CH1.11 a. Knowledge that they are helping to reduce climate change
b. Corporations that reduce pollution instead of focusing solely on profitability
c. Desire to be associated with environmentally-friendly products and
organizations
d. All of the above
e. None of the above
Test Bank for Sustainable Marketing 3rd Edition By Robert Dahlstrom, Jody Crosno (Sage)
, Test Bank for Sustainable Marketing 3rd Edition By Robert Dahlstrom, Jody Crosno (Sage)
______ 6. Which of the following is not typically a sustainable manufacturing
technique?
CH1.16 a. Lowering facility size
b. Increasing material storage
c. Using just-in-time inventory
d. Decreasing waste
e. All of the above techniques enhance sustainable manufacturing
______ 7. Which of the following activities are not beneficial to sustainable marketing?
CH1.16 a. Decreasing waste by maximizing raw material usage
b. Eliminating fuel costs by efficiently route deliveries
c. Decreasing customer service satisfaction
d. Effectively tracing products from start to finish
e. None of the above are beneficial.
______ 8. Which of the following activities is most closely associated with a
sustainable strategy that eliminates waste in the supply-chain?
CH1.16 a. Consumer security
b. Consumer privacy
c. Political activity
d. Route planning
e. All of the above.
______ 9. New York City expects to reduce air pollution by removing ______ of
gasoline driven taxis and replacing them with electric vehicles.
CH1.17 a. ¼
b. ½
c. 2/3
d. 1/3
e. 2/7
CH1.20 10. _____ refers to any behavior associated with the procurement, purchasing,
sales, consumption and post-consumption of product offering.
a. Market action
b. Market plan
c. Market report
d. Market Strategy
e. Market development
______ 11. Energy consumption and greenhouse gas emissions are associated with what
industrial contexts?
CH1.22 a. Manufacturing
b. Household
c. Service
d. Transportation
e. All the above
Test Bank for Sustainable Marketing 3rd Edition By Robert Dahlstrom, Jody Crosno (Sage)
