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KU -JMC 101 FINAL EXAM COMPLETE
TEST PRACTICE QUESTIONS WITH
VERIFIED SOLUTIONS 2026
The Frightful Five - correct-answer -The big tech conglomerates known as "The Big Five'' or
"The Frightful Five". Alphabet (Google), Meta (Facebook and Instagram), Amazon, Apple and
Microsoft.
Geo-Fencing - correct-answer -Digital mobile defines locations as preferred for particular ads,
relies on our location data, and brands reach their exact audience.
Nielsen Ratings - correct-answer -Set-top boxes (1985). There were monitor TVs in more than
5000 U.S. homes. They would use small samples of TV watching to scan for millions of homes
and this would generate a show's ratings.
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Cool hunting - correct-answer -The cycle of "cool"; Media listens/researches/snoops "cool"
people, Media sells "cool" to mass audience, Trendsetters run away from previous "cool" &
create new trends, Return to #1 and repeat
Rupert Murdoch - correct-answer -93 years old, from Australia, media tycoon, with four
children.
The Hollywood 10 - correct-answer -A group of 10 screenwriters, editors, directors, and authors
in Hollywood that were part of the communist party.
Nickelodeons (in relation to movies) - correct-answer -"Might cost a nickel" - Early movie
theater
Kinetoscope - correct-answer -Thomas Edison 1888-1891. Short films that were made of long
and flexible film strips. Personal viewing experience.
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Silent films - correct-answer -Narratives that "suspended disbelief" and offered basic visual
stories which sparked imagination and crossed literacy lines.
Blockbuster - correct-answer -The 1970s had an outburst of blockbuster movies like the
godfather, star wars, jaws, and these films were used to express what was going on in the real
world or to simply profit and bring in viewers.
The Lumiere Brothers - correct-answer -Projection of movie to a collected larger audience.
1895 was the first showcase with a single continuous camera shot. Considered novel
entertainment.
The Golden Age of Cinema - correct-answer -1930-1948. Movie making becomes official.
Motion Picture Producers and Distribution Association (MPPDA). established Motion Picture
Production Code in 1930 and enforcement started in 1934. The greatest year for films ever was
1939.
Walt Disney - correct-answer -Built on Walt Disney model of animation but fully with
computer-generated imagery (CGI)
KU -JMC 101 FINAL EXAM COMPLETE
TEST PRACTICE QUESTIONS WITH
VERIFIED SOLUTIONS 2026
The Frightful Five - correct-answer -The big tech conglomerates known as "The Big Five'' or
"The Frightful Five". Alphabet (Google), Meta (Facebook and Instagram), Amazon, Apple and
Microsoft.
Geo-Fencing - correct-answer -Digital mobile defines locations as preferred for particular ads,
relies on our location data, and brands reach their exact audience.
Nielsen Ratings - correct-answer -Set-top boxes (1985). There were monitor TVs in more than
5000 U.S. homes. They would use small samples of TV watching to scan for millions of homes
and this would generate a show's ratings.
,2|Page
Cool hunting - correct-answer -The cycle of "cool"; Media listens/researches/snoops "cool"
people, Media sells "cool" to mass audience, Trendsetters run away from previous "cool" &
create new trends, Return to #1 and repeat
Rupert Murdoch - correct-answer -93 years old, from Australia, media tycoon, with four
children.
The Hollywood 10 - correct-answer -A group of 10 screenwriters, editors, directors, and authors
in Hollywood that were part of the communist party.
Nickelodeons (in relation to movies) - correct-answer -"Might cost a nickel" - Early movie
theater
Kinetoscope - correct-answer -Thomas Edison 1888-1891. Short films that were made of long
and flexible film strips. Personal viewing experience.
, 3|Page
Silent films - correct-answer -Narratives that "suspended disbelief" and offered basic visual
stories which sparked imagination and crossed literacy lines.
Blockbuster - correct-answer -The 1970s had an outburst of blockbuster movies like the
godfather, star wars, jaws, and these films were used to express what was going on in the real
world or to simply profit and bring in viewers.
The Lumiere Brothers - correct-answer -Projection of movie to a collected larger audience.
1895 was the first showcase with a single continuous camera shot. Considered novel
entertainment.
The Golden Age of Cinema - correct-answer -1930-1948. Movie making becomes official.
Motion Picture Producers and Distribution Association (MPPDA). established Motion Picture
Production Code in 1930 and enforcement started in 1934. The greatest year for films ever was
1939.
Walt Disney - correct-answer -Built on Walt Disney model of animation but fully with
computer-generated imagery (CGI)
