GOOGLE ADS CERTIFICATION EXAMINATION QUESTIONS
AND CORRECT ANSWER WITH EXPLANATION GRADED
A+ STUDY GUIDE SOUTHERN NEW HAMPSHIRE
UNIVERSITY
1. Google Ads is a platform used for:
A. Online advertising
B. Manufacturing products
C. Accounting only
D. Offline marketing only
Answer: A
Rationale: Google Ads runs digital ad campaigns.
2. Google Ads works mainly on:
A. Pay-per-click model
B. Free posting only
C. Print advertising
D. Radio broadcasting
Answer: A
Rationale: Advertisers pay per click or impression.
3. PPC means:
A. Pay Per Click
B. Price Per Campaign
C. Profit Per Click
D. Product Per Cost
Answer: A
Rationale: Cost model for ads.
4. Google Ads appears on:
A. Google search and partner sites
B. Television
C. Radio
D. Newspapers
Answer: A
Rationale: Digital ad network.
,5. SERP stands for:
A. Search Engine Results Page
B. Search Entry Response Page
C. System Engine Ranking Page
D. Search Engine Report Page
Answer: A
Rationale: Results page on Google.
6. Ad Rank determines:
A. Ad position on Google
B. Product price
C. Website design
D. Employee salary
Answer: A
Rationale: Ranking in auction.
7. Ad Rank depends on:
A. Bid and Quality Score
B. Employee count
C. Website age only
D. Random selection
Answer: A
Rationale: Core ranking factors.
8. Quality Score measures:
A. Ad relevance and experience
B. Company profit
C. Website size
D. Product cost
Answer: A
Rationale: Performance metric.
9. CTR means:
A. Click Through Rate
B. Cost Total Ratio
C. Customer Tracking Report
D. Campaign Traffic Rate
Answer: A
Rationale: Engagement measure.
, 10. CPC means:
A. Cost Per Click
B. Click Per Campaign
C. Cost Per Conversion
D. Campaign Per Click
Answer: A
Rationale: Pay-per-click cost.
11. CPM means:
A. Cost Per Thousand Impressions
B. Click Per Minute
C. Cost Per Market
D. Campaign Per Month
Answer: A
Rationale: Impression-based pricing.
12. Conversion rate is:
A. Percentage of users completing action
B. Number of clicks
C. Budget spent
D. Website speed
Answer: A
Rationale: Performance metric.
13. Impression refers to:
A. Ad display on screen
B. Ad click
C. Purchase
D. Sale completed
Answer: A
Rationale: Visibility metric.
14. Campaign in Google Ads is:
A. Top-level ad structure
B. Single keyword
C. Landing page
D. Invoice
Answer: A
Rationale: Organizing unit.
AND CORRECT ANSWER WITH EXPLANATION GRADED
A+ STUDY GUIDE SOUTHERN NEW HAMPSHIRE
UNIVERSITY
1. Google Ads is a platform used for:
A. Online advertising
B. Manufacturing products
C. Accounting only
D. Offline marketing only
Answer: A
Rationale: Google Ads runs digital ad campaigns.
2. Google Ads works mainly on:
A. Pay-per-click model
B. Free posting only
C. Print advertising
D. Radio broadcasting
Answer: A
Rationale: Advertisers pay per click or impression.
3. PPC means:
A. Pay Per Click
B. Price Per Campaign
C. Profit Per Click
D. Product Per Cost
Answer: A
Rationale: Cost model for ads.
4. Google Ads appears on:
A. Google search and partner sites
B. Television
C. Radio
D. Newspapers
Answer: A
Rationale: Digital ad network.
,5. SERP stands for:
A. Search Engine Results Page
B. Search Entry Response Page
C. System Engine Ranking Page
D. Search Engine Report Page
Answer: A
Rationale: Results page on Google.
6. Ad Rank determines:
A. Ad position on Google
B. Product price
C. Website design
D. Employee salary
Answer: A
Rationale: Ranking in auction.
7. Ad Rank depends on:
A. Bid and Quality Score
B. Employee count
C. Website age only
D. Random selection
Answer: A
Rationale: Core ranking factors.
8. Quality Score measures:
A. Ad relevance and experience
B. Company profit
C. Website size
D. Product cost
Answer: A
Rationale: Performance metric.
9. CTR means:
A. Click Through Rate
B. Cost Total Ratio
C. Customer Tracking Report
D. Campaign Traffic Rate
Answer: A
Rationale: Engagement measure.
, 10. CPC means:
A. Cost Per Click
B. Click Per Campaign
C. Cost Per Conversion
D. Campaign Per Click
Answer: A
Rationale: Pay-per-click cost.
11. CPM means:
A. Cost Per Thousand Impressions
B. Click Per Minute
C. Cost Per Market
D. Campaign Per Month
Answer: A
Rationale: Impression-based pricing.
12. Conversion rate is:
A. Percentage of users completing action
B. Number of clicks
C. Budget spent
D. Website speed
Answer: A
Rationale: Performance metric.
13. Impression refers to:
A. Ad display on screen
B. Ad click
C. Purchase
D. Sale completed
Answer: A
Rationale: Visibility metric.
14. Campaign in Google Ads is:
A. Top-level ad structure
B. Single keyword
C. Landing page
D. Invoice
Answer: A
Rationale: Organizing unit.
