MNM2615 MARKETING IN AFRICA
ASSIGNMENTS 2026 FINAL REVIEW
QUESTIONS ANSWERS BUNDLED PRACTICE
COLLECTION
◉ (T or F) Imitating a rival's competitive advantage requires the
company to first identify the rival's competitive advantage.
Answer: True
◉ (T or F) Marketing objectives must be consistent with and
indicate the priorities of the organization
Answer: True
◉ (T or F) Marketing objectives serve as motivators by creating
something for employees to strive for.
Answer: True
◉ (T or F) Marketing strategy involves the activities of selecting and
describing one or more target markets and developing and
maintaining a marketing mix that will produce mutually satisfying
exchanges with target markets.
Answer: True
,◉ (T or F) In a target market strategy, identifying the market
segment or segments begins with a market opportunity analysis
(MOA).
Answer: True
◉ (T or F) Market segments cannot be differentiated by
demographic characteristics.
Answer: False
◉ (T or F) Market segments cannot be differentiated by ethnicity
and multicultural aspects.
Answer: False
◉ (T or F) Individuals in the age group of 11 to 16 years who
extensively use the internet is an example of a market segment.
Answer: True
◉ (T or F) The term marketing mix refers to a unique blend of
product, place (distribution), promotion, and pricing strategies
(often referred to as the four Ps) designed to produce mutually
satisfying exchanges with a target market
Answer: True
, ◉ (T or F) A task force is a tightly organized unit under the direction
of a manager who, usually, has broad authority.
Answer: True
◉ (T or F) Strategic planning is just an annual exercise.
Answer: False
◉ (MC) Which of the following statements is true of strategic
planning?
Answer: C. A good strategic plan can help protect and grow a firm's
resources.
◉ (MC) Which of the following statements is true of strategic
planning? (2)
Answer: a. will have its own return on investment
◉ (MC) When properly created, a strategic business unit (SBU):
Answer: a. has a specific target market.
◉ (MC) Magnira Inc. plans to implement a market penetration
strategy to increase its market share. According to Ansoff's strategic
opportunity matrix, which of the following is most likely to happen?
Answer: a. Magnira Inc. will enter markets that are already served by
separate companies.
ASSIGNMENTS 2026 FINAL REVIEW
QUESTIONS ANSWERS BUNDLED PRACTICE
COLLECTION
◉ (T or F) Imitating a rival's competitive advantage requires the
company to first identify the rival's competitive advantage.
Answer: True
◉ (T or F) Marketing objectives must be consistent with and
indicate the priorities of the organization
Answer: True
◉ (T or F) Marketing objectives serve as motivators by creating
something for employees to strive for.
Answer: True
◉ (T or F) Marketing strategy involves the activities of selecting and
describing one or more target markets and developing and
maintaining a marketing mix that will produce mutually satisfying
exchanges with target markets.
Answer: True
,◉ (T or F) In a target market strategy, identifying the market
segment or segments begins with a market opportunity analysis
(MOA).
Answer: True
◉ (T or F) Market segments cannot be differentiated by
demographic characteristics.
Answer: False
◉ (T or F) Market segments cannot be differentiated by ethnicity
and multicultural aspects.
Answer: False
◉ (T or F) Individuals in the age group of 11 to 16 years who
extensively use the internet is an example of a market segment.
Answer: True
◉ (T or F) The term marketing mix refers to a unique blend of
product, place (distribution), promotion, and pricing strategies
(often referred to as the four Ps) designed to produce mutually
satisfying exchanges with a target market
Answer: True
, ◉ (T or F) A task force is a tightly organized unit under the direction
of a manager who, usually, has broad authority.
Answer: True
◉ (T or F) Strategic planning is just an annual exercise.
Answer: False
◉ (MC) Which of the following statements is true of strategic
planning?
Answer: C. A good strategic plan can help protect and grow a firm's
resources.
◉ (MC) Which of the following statements is true of strategic
planning? (2)
Answer: a. will have its own return on investment
◉ (MC) When properly created, a strategic business unit (SBU):
Answer: a. has a specific target market.
◉ (MC) Magnira Inc. plans to implement a market penetration
strategy to increase its market share. According to Ansoff's strategic
opportunity matrix, which of the following is most likely to happen?
Answer: a. Magnira Inc. will enter markets that are already served by
separate companies.
