MNM2615 MARKETING IN AFRICA
ASSIGNMENTS 2026 ACTUAL TEST PAPER
QUESTIONS SOLUTIONS VERIFIED COMPLETE
STUDY PACKAGE
◉ ( T or F) A strategic business unit (SBU) is a single business or a
collection of related businesses.
Answer: True
◉ (T or F) Unlike product development, market development
involves opening businesses in markets that are already served by
separate, well-established companies
Answer: False
◉ (T or F) Marketing managers rely on customer databases for
effective implementation of the market penetration strategy.
Answer: False
◉ (T or F) Eldams Inc., a technological firm, started producing a new
gaming console for its domestic market. This shows that Eldams Inc.
has adopted a diversification strategy.
Answer: False
,◉ (T or F) According to Ansoff's strategic opportunity matrix, both
product development and diversification entail creating new
products.
Answer: True
◉ (T or F) A diversification strategy is ideal when a firm is entering
unfamiliar markets.
Answer: False
◉ (T or F) According to the Boston Consulting Group's (BCG's)
portfolio matrix, a star is a fast-growing market leader.
Answer: True
◉ ( T or F) Fresnas Inc. introduced a new line of smartphones in the
market. Since it generates huge profits and needs more financing,
the new line of smartphones can be categorized as dogs.
Answer: False
◉ (T or F) RegiSure is a strategic business unit that shows low
growth but has a dominant market share. Since it has a dominant
market share, it should be additionally financed despite its low
growth
Answer: False
, ◉ (T or F) According to the Boston Consulting Group's (BCG's)
portfolio matrix, a dog shows rapid growth but poor profit margins.
Answer: False
◉ (T or F) If an organization has a strategic business unit that has
been classified as a star, harvesting would be an appropriate goal.
Answer: False
◉ (T or F) Marketing myopia means long-term thinking.
Answer: False
◉ (T or F) Environmental scanning refers to the process of collecting
and interpreting information about forces, events, and relationships
in the external environment that may affect the future of the
organization or the implementation of the marketing plan.
Answer: True
◉ (T or F) A competitive advantage is a set of unique features of a
company and its products that are perceived by the target market as
significant and superior to those of the competition.
Answer: True
◉ (T or F) The key to having a competitive advantage is the ability to
imitate a competitor's strategy.
ASSIGNMENTS 2026 ACTUAL TEST PAPER
QUESTIONS SOLUTIONS VERIFIED COMPLETE
STUDY PACKAGE
◉ ( T or F) A strategic business unit (SBU) is a single business or a
collection of related businesses.
Answer: True
◉ (T or F) Unlike product development, market development
involves opening businesses in markets that are already served by
separate, well-established companies
Answer: False
◉ (T or F) Marketing managers rely on customer databases for
effective implementation of the market penetration strategy.
Answer: False
◉ (T or F) Eldams Inc., a technological firm, started producing a new
gaming console for its domestic market. This shows that Eldams Inc.
has adopted a diversification strategy.
Answer: False
,◉ (T or F) According to Ansoff's strategic opportunity matrix, both
product development and diversification entail creating new
products.
Answer: True
◉ (T or F) A diversification strategy is ideal when a firm is entering
unfamiliar markets.
Answer: False
◉ (T or F) According to the Boston Consulting Group's (BCG's)
portfolio matrix, a star is a fast-growing market leader.
Answer: True
◉ ( T or F) Fresnas Inc. introduced a new line of smartphones in the
market. Since it generates huge profits and needs more financing,
the new line of smartphones can be categorized as dogs.
Answer: False
◉ (T or F) RegiSure is a strategic business unit that shows low
growth but has a dominant market share. Since it has a dominant
market share, it should be additionally financed despite its low
growth
Answer: False
, ◉ (T or F) According to the Boston Consulting Group's (BCG's)
portfolio matrix, a dog shows rapid growth but poor profit margins.
Answer: False
◉ (T or F) If an organization has a strategic business unit that has
been classified as a star, harvesting would be an appropriate goal.
Answer: False
◉ (T or F) Marketing myopia means long-term thinking.
Answer: False
◉ (T or F) Environmental scanning refers to the process of collecting
and interpreting information about forces, events, and relationships
in the external environment that may affect the future of the
organization or the implementation of the marketing plan.
Answer: True
◉ (T or F) A competitive advantage is a set of unique features of a
company and its products that are perceived by the target market as
significant and superior to those of the competition.
Answer: True
◉ (T or F) The key to having a competitive advantage is the ability to
imitate a competitor's strategy.
