E-COMMERCE MARKETING CERTIFICATION
EXAMINATION QUESTIONS AND CORRECT ANSWER
WITH EXPLANATION GRADED A+ STUDY GUIDE
SOUTHERN NEW HAMPSHIRE UNIVERSITY
1. E-commerce marketing is:
A. Promoting and selling products online
B. Manufacturing goods
C. Accounting process
D. Offline advertising only
Answer: A
Rationale: It involves online promotion and sales.
2. The main platform for e-commerce is:
A. Internet
B. Radio
C. Television only
D. Print media only
Answer: A
Rationale: Digital transactions occur online.
3. A website used for selling products is called:
A. E-commerce site
B. News site
C. Blog only
D. Forum only
Answer: A
Rationale: Online store platform.
4. SEO stands for:
A. Search Engine Optimization
B. Sales Efficiency Operation
C. System Entry Output
D. Social Engagement Output
Answer: A
Rationale: Improves website ranking.
,5. SEM refers to:
A. Search Engine Marketing
B. Social Email Marketing
C. System Event Management
D. Sales Entry Model
Answer: A
Rationale: Paid search advertising.
6. Organic traffic is:
A. Free website traffic from search engines
B. Paid ads traffic
C. Offline traffic
D. Email traffic only
Answer: A
Rationale: Non-paid visitors.
7. Paid traffic comes from:
A. Advertisements
B. Organic search
C. Referrals only
D. Word of mouth only
Answer: A
Rationale: Sponsored traffic.
8. Conversion rate is:
A. Percentage of visitors who buy
B. Number of visitors
C. Website speed
D. Number of ads
Answer: A
Rationale: Sales effectiveness.
9. A landing page is:
A. A dedicated page for conversion
B. Homepage only
C. Blog page
D. Contact page only
Answer: A
Rationale: Focused marketing page.
, 10. CTR means:
A. Click-through rate
B. Cost total ratio
C. Customer transaction rate
D. Content tracking rule
Answer: A
Rationale: Ad performance metric.
11. Email marketing is:
A. Sending promotional emails
B. Printing flyers
C. TV ads
D. Radio ads
Answer: A
Rationale: Digital communication.
12. Bounce rate is:
A. Percentage of visitors who leave quickly
B. Sales rate
C. Click rate
D. Conversion rate
Answer: A
Rationale: Engagement measure.
13. Affiliate marketing involves:
A. Commission-based promotion by partners
B. Manufacturing
C. Accounting
D. HR management
Answer: A
Rationale: Partner-based marketing.
14. Dropshipping is:
A. Selling without holding inventory
B. Manufacturing goods
C. Warehouse storage
D. Offline selling
Answer: A
Rationale: Supplier ships directly.
EXAMINATION QUESTIONS AND CORRECT ANSWER
WITH EXPLANATION GRADED A+ STUDY GUIDE
SOUTHERN NEW HAMPSHIRE UNIVERSITY
1. E-commerce marketing is:
A. Promoting and selling products online
B. Manufacturing goods
C. Accounting process
D. Offline advertising only
Answer: A
Rationale: It involves online promotion and sales.
2. The main platform for e-commerce is:
A. Internet
B. Radio
C. Television only
D. Print media only
Answer: A
Rationale: Digital transactions occur online.
3. A website used for selling products is called:
A. E-commerce site
B. News site
C. Blog only
D. Forum only
Answer: A
Rationale: Online store platform.
4. SEO stands for:
A. Search Engine Optimization
B. Sales Efficiency Operation
C. System Entry Output
D. Social Engagement Output
Answer: A
Rationale: Improves website ranking.
,5. SEM refers to:
A. Search Engine Marketing
B. Social Email Marketing
C. System Event Management
D. Sales Entry Model
Answer: A
Rationale: Paid search advertising.
6. Organic traffic is:
A. Free website traffic from search engines
B. Paid ads traffic
C. Offline traffic
D. Email traffic only
Answer: A
Rationale: Non-paid visitors.
7. Paid traffic comes from:
A. Advertisements
B. Organic search
C. Referrals only
D. Word of mouth only
Answer: A
Rationale: Sponsored traffic.
8. Conversion rate is:
A. Percentage of visitors who buy
B. Number of visitors
C. Website speed
D. Number of ads
Answer: A
Rationale: Sales effectiveness.
9. A landing page is:
A. A dedicated page for conversion
B. Homepage only
C. Blog page
D. Contact page only
Answer: A
Rationale: Focused marketing page.
, 10. CTR means:
A. Click-through rate
B. Cost total ratio
C. Customer transaction rate
D. Content tracking rule
Answer: A
Rationale: Ad performance metric.
11. Email marketing is:
A. Sending promotional emails
B. Printing flyers
C. TV ads
D. Radio ads
Answer: A
Rationale: Digital communication.
12. Bounce rate is:
A. Percentage of visitors who leave quickly
B. Sales rate
C. Click rate
D. Conversion rate
Answer: A
Rationale: Engagement measure.
13. Affiliate marketing involves:
A. Commission-based promotion by partners
B. Manufacturing
C. Accounting
D. HR management
Answer: A
Rationale: Partner-based marketing.
14. Dropshipping is:
A. Selling without holding inventory
B. Manufacturing goods
C. Warehouse storage
D. Offline selling
Answer: A
Rationale: Supplier ships directly.
